Detailed Anyword Review: My First-Hand Experience

by Abie Davis

Anyword is one of the most highly regarded AI writing tools on the market. It boasts a range of impressive features and has promising functionality that many other platforms don’t exhibit.

But, is this all just a big promise, or does Anyword deliver in terms of quality content? And could you replace your human copywriters with this single tool?

In this review, we’ll walk you through the process of generating a blog post and some marketing copy to test the functionality of this platform.

So, without further ado, let’s unpack everything you need to know about using Anyword.

What Is Anyword?

Anyword is an AI-powered copywriting tool. However, unlike other generative AI tools that simply create copy from a prompt, Anyword goes deeper into understanding your brand and the type of messages and copy that work best for you.


What sets Anyword apart is the Copy Intelligence platform which analyses every piece of content your brand has ever published. It also understands which messaging works best across all of your different marketing channels.

So, when you use Anyword to generate new messaging, the platform can optimise this copy for better results.

Anyword also includes a useful brand voice feature that puts you in control of how the copy comes out. You can manage your brand messaging, tone of voice, target audiences, and brand rules through the platform to ensure messaging is always on-point.

The platform also includes a Custom Scoring AI model tool that allows you to train the platform on your brand and performance data to improve performance across all channels.


So, Anyword is an AI writer, but it puts a lot of focus on ensuring the copy it generates is as impactful as possible. Instead of using a generative AI platform designed for everyone, the copy that Anyword creates is specifically crafted for optimal brand performance.

What Can Anyword Do?

You can choose between a range of different AI writing tools. This includes:

  • Demand gen and performance marketing copy
  • Content marketing
  • SEO

This means you can use Anyword to create pretty much any kind of copy your company needs – from blog posts to emails, ads to social media posts, and everything in between.

Overall Anyword Review

I give Anyword 3.5 out of 5 stars.


  • It has a number of customisation options to ensure your content matches your brand
  • Detailed target audience tool
  • Various copywriting options are available
  • Anyword scores your content based on performance
  • Continually improves its outcome based on your brand and usage


  • The more advanced plans are expensive
  • For all the features on offer, Anyword’s copy still has a strong AI feel to it


Anyword is one of the more impressive AI writing tools on the market. It has loads of useful features that help to focus on content that performs well for your brand. You can also train the AI on your brand and audience to ensure the content it generates hits the mark.

However, the tool is still very much a generative AI platform, and it lacks the insights and personality that you’d get from a human content writing service.

It’s a fantastic platform for research and building the foundation of blog content and marketing copy, but I wouldn’t use Anyword as a standalone tool without some heavy-handed editing from a real human marketer or writer.


Anyword Third-Party Reviews

Let’s take a look at what other users have to say about the platform.

At the time of writing this, Anyword has an average score on Trustpilot of 4.8 out of 5 stars.

When looking through these reviews, it’s clear that the vast majority of users have had an overwhelmingly positive experience. Many people commented on how accurate and “human-like” the AI tool is.

The result on G2 was similar, where Anyword holds another 4.8 out of 5-star average.

Again, the majority of reviewers mention how accurate the tool is, how easy it is to use, and how much better Anyword is than regular generative AI platforms.

My Anyword Experience

So far, Anyword looks like the ideal AI writing tool. It has promising reviews and outstanding features.

But, how good is it in reality? Let’s see for ourselves how it works.

Signing Up

There is a free version to get you started, which is always appreciated. All you need to do is click the “Start for free” button in the top right corner. Then you can create a profile using your email address or Google account. This takes seconds.


Then you’re taken to your dashboard, where your free 7-day trial begins.


You can use the tool for free for a week with 2500 word credits. This is a useful way to get a feel for the platform and see if you like it before investing in a paid plan.


After your free trial period has ended, you can choose between four different pricing plans. These are:

  • Starter: $39 per month
  • Data-driven: $79 per month
  • Business: $349 per month
  • Enterprise: Custom pricing


The Starter plan is relatively affordable, but also quite limited. The more advanced plans are expensive, but they include a wider range of features.

The main difference between the plans is the number of seats you get, and how many brand voices you can access. If you need the tool for a single website or blog, then the Starter plan is ideal.

However, if you run a larger business with a wider range of marketing channels, a more advanced plan may be required.

The data-driven plan also lets you use the content improver tool, and the business plan lets you integrate various marketing channels.

For this Anyword review, we’re going to test the core functionalities of the platform. So, we’ll stick with the most basic plan and see just how good the copy it generates is.

Using Anyword

When you access the Anyword dashboard, you first need to go through a few multiple-choice questions that ask how you’ll use the tool. This is to provide you with a more personalized experience.

Then, you can get started. Choose between the data-driven editor or the blog wizard. We’ll start with the blogging tool.


There are four steps to creating a blog post through Anyword.

First, you create a brief by filling out the basic information around your blog post and adding keywords. As a side note, Anyword does not include a keyword research tool, which means you’ll need to do this separately.

You add your word count, a description of the blog post, and any secondary keywords you want to cover. As is the case with any AI tool, the more detailed you are in your prompts, the more accurate the results should be.


Now, the interesting part of using Anyword is that you can be specific about your target audience. Sure, you could use a general audience, but the magic of this tool is really about how well it can customize your copy.

Select “More” under target audience, and simply add a new audience.


You can add in the audience details, or let Anyword scan your site and the platform will automatically detect a target audience for you.

I did this for Contentellect and here are the suggested target audience profiles:

Anyword Review

When creating the blog content, you can also choose a single target audience. In this example, I chose “small business owner”. Then the tool suggests a few title options which you can choose from (I selected their highest scoring option).

Anyword Review

Anyword will then suggest an outline for you, which you can edit.

Anyword Review

I quite like this feature as many AI generators simply create the entire blog post for you, and you have no control over the topics they cover. By being able to adjust each heading and section, you can ensure the tool covers the right kind of content.

I went with the sections the tool suggested as they seemed to fit the subject matter nicely.

Hit “Next” and it’s time to generate the blog post.

Anyword Review

You have two options. You can either generate the entire blog post in one go or generate it section-by-section. Choosing the section-by-section option gives you more control in editing the content, as the tool is supposed to learn from the changes you make.

However, I’m putting my full trust in Anyword, so I’ll just generate the entire piece of content. Here’s what it came up with.


Each section is separated into different blocks (which you can edit). This makes editing the blog post much easier. You can also add new sections between your existing ones if you feel any information is lacking.

On the right of the blog post editor is a research tool to help you tap into other information to potentially include. This is a useful addition that other AI generators don’t seem to offer.

Anyword Review

Before I unpack this content, let’s try another one of Anyword’s tools. This time the Instagram Caption tool to see how good Anyword’s short-form copy is.

Select the tool from your dashboard, add your prompt, and select your target audience (these will be saved).


Hit “Generate” and your copy options are ready.


Anyword’s Optimisation and Scoring

The unique aspect of using Anyword is that it scores your copy. The score is based on engagement and performance on your site. This means the more you use the tool, the more engaging and optimised the copy it generates should be.

You can find this score on the right of all copy generated, which is scored out of 100. This is a particularly appealing feature, as it means the platform considers performance and your unique business needs, instead of merely generating standard copy for every user.

With the more advanced plans, you can click to optimise every bit of content generated to help you get a better performance score every time.

Content Quality

Now that we understand what Anyword can do, the big question is: how good is the copy that it generates?

From my experience – pretty good, but not perfect!

The blog content was passable. It covered the right information and was written in a way that didn’t sound too robotic. However, sentences were long, paragraphs were not broken up, and the writing certainly could have been more engaging. (Yes, you can refine this through additional prompts and edits).

In terms of the Instagram caption – it was good, but nothing extraordinary.

Overall, there was still a heavy AI feel to the content. This can be edited to make it more engaging and human-sounding, but for a platform that is so heavily focused on creating original content, Anyword didn’t blow me away.

Would I Publish This Copy?

Yes I would, but I’d need to do quite a lot of editing first. This would mainly be in the structure of the paragraphs and shortening sentences.

It’s interesting to note that the information did hit the mark. There was nothing incorrect, and everything the tool generated was quite insightful. However, as with any AI tool, the content lacked the deeper insights that come with using a human writer.

For basic blog content, I would be happy to use Anyword. For blog content that requires specialist insights and highly engaging writing, you’ll need a human writer.

Anyword Alternatives

Interested in finding out more about AI writing tools? Check out the comprehensive reviews below:  

Why meddle with loads of AI tools that may or may not give you the results you’re looking for when you could seamlessly outsource to Contentellect? Schedule a call and let’s chat about how we can assist you by creating innovative content to help your brand reach the top SERPs.

Abie Davis

Abie Davis is an avid miniature war hobbyist. When he's not knee-deep in the trenches, he's helping to write content that charms, converts, and convinces. Relentlessly helpful and creative, he loves to write while exploring with his partner and their two brilliant dogs.

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