5 Best Link Building Services You Should Use (And Which Ones to Avoid)

by Abie Davis

Finding the right link-building services is critical to enhancing your SEO strategy and generating more traffic. The trouble is, there are so many link-building services out there that are just not worth it. In fact, many types of link building can cause your website more harm than good.

Building backlinks is one of the most tricky and controversial elements of SEO.

You need great backlinks to gain authority, and using the right link-building services can help you achieve this quickly. Use the wrong link-building service, though, and your website might face penalties.

Let’s break down some of the best link-building services you should consider. We’ll also explore damaging link-building practices to avoid at all costs.

Understanding Link Building Services

Understanding Link Building Services

Link-building services refer to a range of strategies and techniques used in search engine optimisation (SEO) to acquire hyperlinks (or backlinks) from other websites to your own.

These services can include many practices, like guest posting, outreach to bloggers and web admins, strategic content creation, and more. Whatever the case, the aim is to secure links to your website.

The fundamental idea behind link building is to demonstrate your website’s authority, relevance, and trustworthiness to search engines. Backlinks are seen as endorsements or votes of confidence from other sites, indicating that your content is valuable and worth referencing.

Link building is a critical component of SEO because search engines like Google use it as a ranking factor to determine the authority and visibility of websites in search results.

The more backlinks you earn, the better your website’s chances of ranking well on the SERPs.

If you own a website, securing high-quality backlinks should be a top priority. This will likely involve using some SEO link-building services.

However, you get both black hat and white hat tactics when it comes to link-building. Take the wrong approach, and your website could suffer. This is why building links through the proper avenues is so crucial for the long-term success of your website.5 Best Link Building Services You Should Use

5 Best Link Building Services You Should Use

Using link-building services can take time and effort. While securing as many backlinks as possible is ideal, you must ensure you generate high-quality backlinks that don’t put your website at risk.

To help you achieve this, here are five of the best link-building services you should consider.

Content Marketing Agencies

Content Marketing Agencies

Let’s start with the basics – if you’re going to generate quality backlinks, you need high-quality content on your website. Before even considering approaching any link-building service, you need a solid content strategy.

Content marketing agencies specialise in creating high-quality, relevant, and engaging content for businesses.

They can help produce articles, infographics, videos, and other forms of shareable content.

Content marketing agencies collaborate with businesses to develop content strategies that align with their goals. They then create and promote content to attract organic backlinks.

Why They’re Effective?

Content marketing agencies focus on creating valuable, shareable content that naturally attracts links from authoritative websites. This approach builds long-term, sustainable link profiles.

Earning backlinks should be done as organically as possible. By publishing quality, link-worthy content on your website, you’ll be in the best position to attract these backlinks – not to mention the other benefits that SEO-friendly content has for your website.


High-quality content can enhance brand reputation, attract organic traffic, and earn editorial backlinks from reputable sources.


Quality content creation can be time-consuming and may require a significant investment.

HARO (Help A Reporter Out)

HARO (Help A Reporter Out)

Many of the best link-building services rely on HARO to secure natural backlinks for websites.

HARO is a platform connecting journalists and experts. Businesses can respond to journalists’ requests for information or quotes, potentially earning media coverage and backlinks.

Businesses sign up for HARO and receive daily emails with media queries. They can then pitch their expertise and insights to journalists. If successful, your links are used by journalists, earning backlinks from potentially high-profile publications.

These backlinks are incredibly valuable and hold a lot of weight for SEO. However, using HARO can take a lot of work to get right.

Attracting backlinks from HARO can be time-consuming and challenging if you’ve never done it. There’s also no guarantee that your pitches will be selected. This is why using a specialist HARO outreach service is so valuable for businesses.

HARO link-building services let experienced HARO outreach specialists constantly pitch for your website while you focus on other things. You’ll generate a steady stream of backlinks without putting in the effort.

Why It’s Effective?

HARO helps businesses gain exposure in reputable publications, earning high-quality backlinks and increasing brand visibility. These links are so effective because they’re a relatively easy way to earn backlinks from reputable organisations while ensuring these links are entirely organic.


Access to a wide range of media opportunities, including major publications. It’s cost-effective and relatively simple to use.


It requires time and effort to monitor and respond to inquiries regularly.

Blogger Outreach Services

Blogger Outreach Services

Blogger outreach services connect businesses with influential bloggers and content creators in their niche.

These link-building services identify suitable bloggers, negotiate collaborations, and often facilitate content creation and publication. This results in natural, organic links that aren’t paid for.

By using an outreach service for link building, you can tap into the existing networks of these services. This helps you get your content out to relevant websites in the same niche, resulting in relevant backlinks for your content.

Why They’re Effective?

Blogger outreach leverages influencers’ existing audiences, leading to natural backlinks and increased brand exposure. You can use outreach to develop valuable relationships and secure high-quality backlinks when done right.

It’s a natural way of earning links, so there’s no risk of penalties from search engines.


Access to a targeted audience, potential for authentic endorsements, and authoritative backlinks.


Costs can vary, and finding the right bloggers may require time and research.

SEO Enhancements

SEO Agencies

When looking for link-building services, many websites go straight to SEO agencies.

SEO agencies specialise in optimising websites for search engines. This includes performing many different tasks, including developing and executing link-building strategies.

SEO agencies conduct site audits, competitor analysis, and keyword research to identify link-building opportunities. They then create and execute a comprehensive SEO plan.

Depending on your SEO agency, they could use various tactics for securing backlinks. These link-building services may be effective as they’re part of a highly targeted SEO strategy, but can also be expensive.

Why They’re Effective?

SEO agencies have the expertise to create holistic link-building strategies that align with overall SEO goals, ensuring sustainable and long-term success. The right SEO agency should understand the most effective white hat methods for securing backlinks and pull this off for each client.

You also don’t only get backlinks with these link-building services. The focus is on improving various SEO aspects of your website as a whole.


Comprehensive SEO knowledge, access to various link-building techniques, and tailored strategies.


Costs can be substantial, and results may take time to materialise. You also don’t only get a link-building service but need to invest in enhancing other areas of your SEO strategy.

Guest Posting Services

Guest Posting Services

Guest posting has always been a popular way to generate backlinks.

Why? Because it’s organic and is a relatively easy way to earn backlinks from quality websites.

Guest posting services connect businesses with blogs and websites willing to publish guest-authored articles. This is when your website writes a blog post for another website, with the condition that they will publish it with a link back to your site.

It’s a win-win as the one website gets free content, and you get a free backlink.

Guest posting services identify suitable platforms, negotiate guest posting opportunities, and often create content for you. While guest posting is effective, it can be incredibly time-consuming if you don’t use some content writing service to create the posts for you.

Why They’re Effective?

Guest posting allows businesses to secure high-quality backlinks from relevant websites while showcasing their expertise.

These links are entirely natural and organic and are not paid for. This means they fall under the white hat definition.


Controlled content creation, access to targeted audiences, and quality backlinks.


Costs can vary, and finding suitable platforms can be time-consuming.

Link Building Services To Avoid

Link Building Services To Avoid

Link building is a crucial aspect of SEO. However, not all link-building services are created equal.

While tempting due to their apparent convenience or affordability, some tactics can harm your website’s SEO and reputation in the long run.

So, before you dive into choosing the most convenient link-building services, you need to understand how they work and what effect they might have. Here are four types of link-building services you should avoid.

Private Blog Networks (PBNs)

Private Blog Networks (PBNs)

PBNs consist of a network of blogs or websites created solely to link to a specific website. These websites often have no actual content or value.

Search engines actively penalise websites associated with PBNs. When discovered, these links can lead to a severe drop in rankings and a damaged online reputation. If the link isn’t natural and makes no sense for your website, then it’s probably not worth claiming it.

Push-Button Link Building Tools

These software or services claim to automate the link-building process with minimal effort.

Automation often leads to low-quality links on irrelevant or spammy websites. Search engines have become adept at detecting such artificial link-building practices and can penalise websites that use them.

Again, if links seem too convenient, there’s a good chance they’ll cause damage to your SEO efforts.

Press Releases

Press Releases

Press releases can be used for legitimate news and announcements, but some companies misuse them as a link-building tactic.

Search engines have devalued links in press releases. If your press releases contain keyword-rich anchor text links intended for SEO purposes, they may not have the desired impact and could even be considered spam.

Only use press releases for their intended purpose, not link building.

Negative SEO Links

Negative SEO links are links intentionally created to harm a competitor’s rankings. These can include spammy or toxic backlinks.

Engaging in negative SEO tactics is unethical and illegal in some jurisdictions. It can result in severe penalties, damage your reputation, and lead to counteractions from competitors.

Develop A Relationship With The Writer


Choosing the right link-building service for your business depends on your goals, budget, and resources. Combining these services can help diversify your link profile and enhance your SEO efforts, ultimately driving organic traffic and improving your online presence.

However, be cautious and ensure you only invest in trusted link-building services. Taking the wrong approach can cause your website more harm than good.

Looking for a reliable link-building and content service to help you generate more traffic? Try our link-building services at Contentellect, where we help websites secure natural, high-quality links the right way.

Abie Davis

Abie Davis is an avid miniature war hobbyist. When he's not knee-deep in the trenches, he's helping to write content that charms, converts, and convinces. Relentlessly helpful and creative, he loves to write while exploring with his partner and their two brilliant dogs.

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