Finding blog writers for hire can be a daunting task.
Your blog is crucial for the success of your website. It's one of your most important marketing channels. It plays a significant role in how much organic traffic your site generates. Quite simply, you need a high-quality blog writer to help you grow your brand.
But, with so many blog writers for hire out there, how do you know which is your perfect fit?
While finding the right blog writer is glorious, working with the wrong ones can be an absolute headache.
To help you find the perfect writer and set up your blog for success, this guide breaks down the exact steps you need to take.
Why Hire Blog Writers For Your Website?
If you want to grow your website and online presence, then hiring professional blog writers is one of the best ways to do it.
Here are some of the main benefits and reasons to hire blog writers.
Quality Content Creation
Skilled blog writers can produce high-quality, well-researched, engaging content that resonates with your target audience. This quality content enhances your website's credibility and establishes you as an authority in your industry. It also helps draw more traffic to your site.
You could use AI writing tools to help generate content for you. While this is convenient, AI writing platforms lack a human writer's insights, knowledge, and content-creation skills. This means your content wouldn't have nearly as great of an impact compared to if a professional blog writer wrote it.
Regularly updated blog posts keep your website fresh and current.
Hiring blog writers helps you generate a steady stream of content, which can attract and retain visitors and improve search engine rankings. This doesn't require much (or any) input from you, yet you can keep updating your website with valuable content.
Not only does this keep your site up-to-date, but each new blog post you publish adds more long-term value to your website.
Professional blog writers understand search engine optimization (SEO). They can help you create SEO-friendly content that ranks better in search engines and boosts your organic traffic. This is one of the most important reasons to hire freelance blog writers who know SEO.
If you publish content on your blog without the added SEO magic, it will likely disappear underneath the vast amount of competing content online.
Saves Time And Effort
Researching, writing, and publishing blog content takes time. Using professional blog writers for hire can help you cut down on all of this time and effort.
When you use blog writers for hire, you can free up valuable time to spend focused on other essential aspects of your business. This is an efficient way to grow your online presence.
Unlike other forms of online content, blog posts have a longer shelf life. A well-written blog post can continue to attract readers and generate traffic long after its initial publication date.
So, working with blog writers is about more than just instant results. When you invest in high-quality blog content, your website can reap the benefits of this for a long time.
Access To Greater Experience
Professional blog writers are experts in what they do. They have plenty of experience creating high-impact content, so they know what works and what doesn't.
If you're not an expert at content writing or SEO, then working with blog writers who are is essential. This can help you develop a more impactful content strategy that achieves far better results for your business.
If you just run a quick search online, you'll find plenty of freelance blog writers for hire. How do you know which writers to choose?
Not all blog writers are made equal, and not all blog writers will be a good fit for your brand.
So, it's essential that you follow the proper process and carefully choose blog writers for hire. As your blog content is critical in growing your website, finding the right writers to work with can make an enormous difference.
Here are some of the most critical steps to take when figuring out how to hire blog writers.
Look For Blog Writers On The Right Platforms
The first step in hiring blog writers is knowing where to look for them.
You have three options here:
- Finding writers through freelancer websites
- Hiring freelance writers directly
- Using a content agency
Let's break each of these options down in more detail.
Various freelancer websites exist where you can find hundreds of blog writers for hire bidding on your job. This could be a convenient way to find blog writers for hire, but it's also a risky move.
Hiring a freelancer through these websites is an uncertain process. As so many writers are available, finding a writer that perfectly matches your needs can be challenging. You are also never too sure about the quality or consistency of the writer's work.
When you work with freelancers through these websites, there's also no knowing how the writer will work, how efficient they will be, and how many other clients they will be writing for. All of this can significantly impact the quality of their work.
While it may be tempting to hire a cheap blog writer on a freelance site, the risk associated with doing this could damage your website's content and reputation.
Quality blog writers are available on these websites, but they will be in high demand and charge a high price. They will also be writing for many other clients, which could mean slow turnaround times and inconsistency in work quality.
Hiring Freelancers Directly
You could post an ad on a job board looking to hire a freelance blog writer directly.
The advantage of this is you get more control over the hiring process and can find a writer with more exclusivity to your business. However, finding the right person can be tricky, and it might take a long time for your writer to get up to pace with your blog and brand.
Replacing these writers can also be challenging, and you can never be sure when the writer will leave your business for a different client.
Finally, hiring a freelancer directly can be expensive. They will expect a more regular salary and possibly other benefits. This is a significant investment, so you must choose the right person.
Using A Content Agency
Professional content writing services connect your brand to experienced blog writers. This is an efficient way of finding a blog writer for your website.
As you work with a reputable agency, the quality of writers available will be higher. These writers have already undergone tests and training, so you know they will deliver high-quality content for your business. They will also have a solid understanding of SEO and plenty of experience developing impactful content strategies.
There's less risk or commitment here compared to hiring freelancers directly. It can also be a much faster and more affordable way of getting content written for your blog.
Content agencies have strict quality control systems, ensuring your account is managed correctly. And, if you want to scale up your content production, you can do this easily by simply ordering more content from the agency.
Set Goals For Your Blog
Before hiring blog writers, you'll need to establish clear and strategic goals for your blog.
These goals not only provide a sense of direction but also optimize the blog writing process itself. Once you have clear goals in place, finding blog writers for hire who can meet these goals will be easier. It will also be easier for your blog writers to create the right content for your blog.
Here are some of the critical types of goals you can set for your blog.
Content Strategy Goals
A clearly defined content strategy is essential for successful blog writing. Any writers you hire must understand your content strategy to create content.
This typically involves:
Identifying Your Target Audience
Understanding your target audience is the most crucial first step. Communicate your target audience to your writers, enabling them to craft content that resonates with your readers' interests and needs.
Defining Voice And Technical Level
Your target audience should dictate your blog's writing style, tone, and technical depth. Establish a well-defined content style guide that you can share with your writers. This will help you publish content of a consistent quality.
Choosing Broad Content Themes
Strategically choose the main themes or subject areas your blog should cover. The goal is to become an authoritative source in these areas. Avoid being a generalist - focus on blog topics directly related to your niche and add value to your audience.
Determining Blog Post Formats
Decide on the structure of your blogs. This includes the length of your blog content, the use of visuals, graphs, lists, interviews, text callouts, subheadings, and so on. Establishing this will help writers know how to format and create your blog content.
Putting Together Clear InstructionsCreate clear content briefs for your blog posts. These should cover themes/topics, format specifications, SEO guidelines, voice and tone preferences, and other requirements. With the right content brief format, it will be easy to tell hired writers precisely what you expect from them.
Blog Success Goals
While the ultimate goal of your blog is to drive organic traffic to generate leads, it's important to set other specific objectives. These could include:
- Increased search engine visibility
- Enhanced website traffic
- Strengthened customer relationships
- Heightened brand awareness
- Expanded online presence on social media platforms
And so on. You'll also need to establish metrics to track when setting these goals. Standard metrics could include:
- Blog traffic
- Page views
- Time spent on site
- User engagement
- Search engine rankings
- Bounce rate
Once you've set all of these blog goals, finding the right blog writers for hire who can help you achieve them will be easier. It will also be easier to monitor the quality and success of the writer to help you determine whether they are the right fit.
Choose A Selection Of Writers And Evaluate Their Work
Now, you have a solid foundation to find the right blog writers for hire.
Before jumping towards the first writer that matches your criteria, select a pool of writers and test them against each other. This can help you find the best possible writer to match your brand.
No matter what avenue you choose for finding a blog writer, it's always best to start with a single blog post to write. Never offload your entire content strategy on them and book a month's worth of content upfront.
Instead, order a single blog post and see how it comes out. If you're happy, you can always scale up your next order.
When hiring a blog writer, evaluating their content is crucial. However, looking into a few other factors is important before choosing the right writer for your brand. This includes looking at:
- The writer's level of experience
- The writer's level of expertise in your niche
- The writer's SEO knowledge
- Reviews and testimonials from past clients
Set Clear Expectations
When you find a writer who is a good fit, make sure that you establish their availability and turnaround times. This is essential for aligning the blog writer with your brand's content goals.
It would be best if you were very specific about how much content you expect each month and how quickly you expect the writer to deliver this content. You should also establish what you expect from the writer in the content.
For example, will the writer source images for you? Will they perform keyword research? Will they publish the blog for you on your website? You must outline and agree on the exact function of the blog writer.
This is another advantage of working with a content agency, as the agency will list their services and what each one costs. This makes it a lot easier to establish a relationship that ticks all of your requirements.
Develop A Relationship With The Writer
Once you find a suitable blog writer for hire, try to establish a long-term relationship with them.
Remember, SEO and content marketing is a marathon, not a sprint. This means you'll want a long-term relationship with your blog writer to achieve your content goals.
Invest time and effort into reviewing the writer's work and bringing them up to speed with any changes or adjustments you want to be made. If you hire the writer directly, investing in training for them could also be a good idea.
The more feedback you provide to the writer, the easier it will be for them to nail your briefs and produce perfect content for your brand. This can sometimes take time, but once you have developed the right relationship with your writer, nurture this over the long run.
Follow these steps and be careful with who you hire to write for your blog. Finding the right person may be challenging, but it will make an enormous difference to your website and brand over the long run.The easiest and most reliable way to find high-quality professional writers is to work with a reputable content writing agency. Get in touch with us at Contentellect, where we can help you connect with a large team of experienced writers - making it easy to produce the blog content of your dreams.