9 Benefits Of Buying A Content-Rich Website

  • February 20, 2020

When buying a website, it is important to consider how much content is already on the site. Content is one of the key factors that contribute to the success of a website. There are many reasons why buying

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How To Execute Sustainable Content Marketing

  • July 15, 2019

Well, firstly, you might be asking what the Michelin Guide has to do with this topic. Quite a lot actually. The Michelin Guide epitomises sustainable content marketing. Sustainable in the sense that

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Top 5 Ad Innovations To Emerge From Google Marketing Live 2019

  • May 22, 2019

Google Marketing Live recently concluded, and like Facebook they had some big announcements to make on their advertising products for 2019. As one part of the global advertising duopoly which commands

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How To Manage A Team Of Writers

  • March 12, 2019

Once all the hard yards have been done in building a writing team, there is another marathon to run in the form of managing your writers. Without attentive management a writing team can very quickly become

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How To Create Standard Operating Procedures (SOP’s)

  • March 9, 2019

A standard operating procedure (SOP) according to Wikipedia is a set of step-by-step instructions compiled by an organization to help workers carry out complex, but routine operations. You may be thinking,

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The Evolution Of Content Marketing

  • March 8, 2019

It is often argued that content marketing has been around for centuries, many early examples cited include the likes of John Deere, Michelin, Lego and Nike. These brands were certainly practicing an early

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How To Develop A Content Strategy

  • March 8, 2019

Companies publish more content than ever before. New content teams have been created to stay on top of consumption demands of prospects and customers. But is more always better? Let’s step back and

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8 Companies Changing Content Marketing

  • March 8, 2019

Want to run great content marketing campaigns? It starts with having a thorough and well thought out content creation strategy. The good news is that there is more technology than ever that will help

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Hiring and Onboarding A Writing Team

  • March 7, 2019

We always advise first having a skype call with every candidate before making a hiring decision. The call simply validates who they are. You don’t want to end up in a situation where a person or company

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How To Recruit A Successful Content Writing Team

  • December 20, 2018

Don’t make the mistake of so many others by looking to Upwork, Fiverr and other gig economy platforms as the holy grail of outsourcing. This will only result in short term gain and long term pain. We’ve

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