9 Benefits Of Buying A Content-Rich Website
When buying a website, it is important to consider how much content is already on the site. Content is one of the key factors that contribute to the success of a website. There are many reasons why buying
Continue readingHow To Execute Sustainable Content Marketing
Well, firstly, you might be asking what the Michelin Guide has to do with this topic. Quite a lot actually. The Michelin Guide epitomises sustainable content marketing. Sustainable in the sense that
Continue readingTop 5 Ad Innovations To Emerge From Google Marketing Live 2019
Google Marketing Live recently concluded, and like Facebook they had some big announcements to make on their advertising products for 2019. As one part of the global advertising duopoly which commands
Continue readingHow To Manage A Team Of Writers
Once all the hard yards have been done in building a writing team, there is another marathon to run in the form of managing your writers. Without attentive management a writing team can very quickly become
Continue readingHow To Create Standard Operating Procedures (SOP’s)
A standard operating procedure (SOP) according to Wikipedia is a set of step-by-step instructions compiled by an organization to help workers carry out complex, but routine operations. You may be thinking,
Continue readingThe Evolution Of Content Marketing
It is often argued that content marketing has been around for centuries, many early examples cited include the likes of John Deere, Michelin, Lego and Nike. These brands were certainly practicing an early
Continue readingHow To Develop A Content Strategy
Companies publish more content than ever before. New content teams have been created to stay on top of consumption demands of prospects and customers. But is more always better? Let’s step back and
Continue reading8 Companies Changing Content Marketing
Want to run great content marketing campaigns? It starts with having a thorough and well thought out content creation strategy. The good news is that there is more technology than ever that will help
Continue readingHiring and Onboarding A Writing Team
We always advise first having a skype call with every candidate before making a hiring decision. The call simply validates who they are. You don’t want to end up in a situation where a person or company
Continue readingHow To Recruit A Successful Content Writing Team
Don’t make the mistake of so many others by looking to Upwork, Fiverr and other gig economy platforms as the holy grail of outsourcing. This will only result in short term gain and long term pain. We’ve
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