Content Marketing Category
Content marketing is one of the most enduring and powerful forms of marketing as it relies on pulling customers in by providing genuine value through content. This is distinct from push marketing like paid and traditional advertising that literally tries to impose messages on consumers in the hope that they strike an emotional chord. Content marketing comes in many forms, but the most common are written content (like blog posts, white-papers and eBooks), video content, social media content and audio content (like podcasts). Successful content marketing is not about selling a product or service, but more about educating and sharing genuine value with a targeted audience. The end goal of content marketing is to attract attention, generate brand awareness and get people to take action by either becoming a lead or a customer. In our content marketing blog articles we share how you can use content to engage prospects and customers, establish credibility, generate more business, and drive customer loyalty.