Frase AI Review – How Good Is It Exactly?

by Tom Kotze

I tried out the Frase AI writing tool to see how good it is compared to a real human writer.

Frase is a platform to help writers research, create, and optimize SEO-friendly content. For this Frase review, I focused on the platform’s AI writing function.

Getting your blog content automatically written for you might sound too good to be true, but the result could surprise you.

Follow this Frase review to find out just how good the AI writer tool is.

frase ai review

What is Frase?

Frase is a content writing software that helps identify and categorize content opportunities based on search results.

The software can be used to plan content and optimize this for SEO. Of course, Frase also has a built-in AI writing tool that can generate original content for you.

For the purpose of this Frase review, I will only be focusing on the AI writing tool.

Overall Frase AI Review

I give the Frase AI writing tool 4 out of 5 stars.


  • Extremely easy to use
  • SEO optimized content based on top search results
  • The content reads relatively naturally
  • A great tool for structuring and researching content


  • The AI writer shouldn’t be used for introductions and conclusions
  • A few minor grammatical errors
  • Still needs a human touch


Frase offers a really impressive AI writing tool. The platform allows you to structure content based on top-ranking search results and optimize this for SEO. The actual content is well written and sounds relatively human. This content may not be as good as a real human writer, but for an AI tool, it’s certainly impressive.

Frase 3rd Party Reviews

Trustpilot Reviews

Frase has a glowing 4.1-star rating on Trustpilot (see here) with 80% of reviewers giving Frase the highest rating.

The overall feeling for Frase seems to be positive, with many users raving about the platform’s great features and content optimization tools.

trustpilot frase ai reviews

G2 Reviews

Frase also has rave reviews on G2, holding an average of 4.8 out of 5 stars at the time of writing this review (see here).

Users have great things to say about Frase’s ability as an AI writing tool and a platform for optimizing content. Overall, things are looking positive for Frase.

g2 frase ai reviews

My Frase Experience

Frase has a few cool features and functions. For this Frase review, I focused entirely on the AI writing tool. I used this tool to write a blog post, and I’ll go over exactly what this involved.

I’ll cover how the AI writing tool works, how good the content it produces is, and whether I think the tool is worth it.

Signing Up

Getting started with Frase is pretty easy. You start by creating a basic profile, you select the size and type of your business, and then you are presented with the different plans and pricing options.

You can also schedule a demo to see how the software will work for you. Once you’ve chosen and signed up for your plan, you’re all set to get started!

frase ai sign up


How much does Frase cost? There are three different pricing options depending on the needs of your business.

The Basic plan is offered at $44.99/month ($39.99/month if paid annually), and it is designed for individual users. The Team plan costs $114.99/month (or $99.99/ month if paid annually), and it is designed for content teams. Then there is an Enterprise option, where you can create a custom plan for any sized business at a custom price.

If you want to gain unlimited access to the AI writer and access other premium features, then you will have to pay an additional $35/month fee.

frase ai pricing

Using the Frase AI Writing Tool

Using the Frase AI writing tool is really easy and straightforward. When you log into your Frase profile, start a new document and add your main keyword to “Target Search Query”.

Basically, Frase will look at the top search results for this query, and help you structure your content around this.

frase writing tool

Once you’ve added your target search query, Frase will create a new document for you. For this Frase review, I went for the keyword topic “what is content marketing?”.

On the right side of the document is a list of the top-performing articles on search engines for that keyword. You can scroll through these articles to see what type of content is performing best, and help you structure your own content.

When you find sections you want to add, you can click on these and they will be added to your document. You can set these as H2s, H3s, etc.

This helps you put together the structure of your article, which is only the first part of using this tool. The next step is to fill in the content with the AI writer.

This part is really cool. All you need to do is click underneath your headings where the body text needs to go and click “Write for Me”. Frase will now automatically write this section for you.

frase ai writing example

Here is an example of what Frase wrote for the first section of my article:

frase writing ai

Honestly, this isn’t bad!

For something that is automatically written without any human help, I thought the tool summed up the section pretty well.

As you can see, there are a couple of missing commas and the sentences are on the long side. Overall the content makes sense and reads naturally though.

To add more, just click at the end of the paragraph and hit “Write for Me” again. This will continue adding to your text. It will also create new sections based on the search results you’re focused on.

Here’s the direction that my article continued to take (I didn’t select any new sections, I just kept hitting “Write for Me”):

frase review ai writer

Again, not bad. The content answers the question pretty accurately and it makes sense.

Next, I decided to choose my own section.

I chose a new header from a different high-ranking article and prompted my new AI writer to get to work.

Here’s what I got:

frase writer examples

Not bad.

I liked how the AI writer maintained the same tone of voice and writing style throughout the content.

And for a robot writer, it actually sounds quite human.

One thing you probably can’t get from this tool is a well-written intro. As we know, the intro is possibly the most important part of a blog post, and it’s really got to capture your audience.

We put a lot of focus on this at Contentellect.

When I prompted Frase to write an intro, it just answered the question of the title. This would work for a section of body content, but not for a strong introduction.

frase ai writing samples

Content Quality

Is the Frase AI writer good enough to replace a human writer?

To answer this question, we need to look at two things:

  1. The information that the AI writer includes in each section
  2. The way this information is written

First off, the actual information included was really good. Being able to choose your sections based on search results is very helpful. This allows you to optimize your articles based on the best-ranking content out there.

I thought every section was well explained and covered relevant information.

For an AI tool, the quality of the writing was also good. It certainly needs a human touch to correct a few grammar issues, add spaces, break up sentences, and improve the flow of the writing.

However, everything made sense and read naturally.

Overall, this was not a bad result at all for an AI writing tool.

Would I Publish This Article?

I wouldn’t publish the content exactly as it was “written” by the AI tool.

However, with a few tweaks and adjustments, I would be happy to use what was generated.

The article was well structured, it covered all of the relevant information, and the writing style was mostly on-point!

I would add my own introduction and conclusion, fix a couple of grammatical mistakes, and expand on a few points a bit more. With a few adjustments, I think you could create some really great content with this tool.

Frase is definitely helpful for structuring and outlining articles, completing sentences, and paraphrasing content. I wouldn’t necessarily use it to write an entire blog post from start to finish, but it’s an awesome tool for assisting the content writing process.

What Errors Did I Find?

The content was basically error-free.

Grammarly picked up a few minor grammatical errors, but other than that everything came out well.

Unlike many other AI writing tools, all of the information included was relevant and factually correct. Everything was spelled correctly, and each sentence and paragraph made sense.

Frequently Asked Questions

Is the Frase AI Content SEO-Friendly?

Frase is a platform that is built for SEO content creation.

Beyond the fact that the platform can write for you, the AI-generated content is based on top-ranking search results for your keyword.

You can directly compare this content to the top search competitors and optimize everything you write for search results.

Curious how Surfer SEO compares? Read our Surfer SEO vs Frase review.

Is the AI Generated Content Plagiarism-Free?

Even though Frase’s content is based on existing search results, the content is original and passes all plagiarism tests.

Frase AI Alternatives

Interested in finding out more about AI writing tools? Check out the comprehensive reviews below: 

Alternatively, take a look at our round-up of the best AI writing software.

Tom Kotze

Tom is an experienced copywriter and content marketer. He has been writing for Contentellect since 2018, and has covered every niche under the sun. Tom has a hospitality background and was a restaurateur/coffee shop owner before starting his content marketing career.

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