HARO Link Building

Get links and brand mentions from the World's most popular media outlets

Getting links from major publications like Forbes, Business Insider, Huff Post, USA Today and Cosmopolitan is hard!

Help A Reporter Out (HARO) connects journalists from major media outlets (like those above) with experts who can provide quotable insight.

It's an incredibly powerful way to build premium backlinks and get epic brand mentions.

The challenge is that it is very competitive

To succeed on HARO you need to: 

  • Respond very quickly: Some requests receive over 200 responses. If you can't respond quickly (ideally within 30 minutes of the HARO notification) your pitch will be lost in the shear volume of responses that a journalist receives.
  • Provide compelling insight: Journalists are looking for relevant experts they can quote. This means your pitch needs to quickly demonstrate genuine expertise and include a short piece of copy (200 words max) that is uniquely insightful and relevant to their article topic.
  • Consistently pitch: It's no use doing a couple of random pitches every month and hoping for the best. Our research shows that on average only 3-5% of pitches get used and include a link. This means for every 30 pitches you can expect at least 1 link. Doesn't sound much! But that's one link from a major publication like The Washington Post!

At Contentellect, our highly trained team of outreach experts do all the heavy lifting for you. 

Each day we check HARO for relevant requests and then craft engaging pitches in your voice.

Our proven method takes the guess work out of HARO link building by following the core principles set out above: speed, expert insight and consistency.

If you're looking to build enviable links and brand mentions from global media outlets then check out the sections below: How It Works, Example Pitches and our HARO Packages.

robert brandl

I really enjoyed working with the team at Contentellect. They delivered on time, kept me updated and I was super impressed with the quality of links.

Robert Brandl, Founder & CEO

HARO Link Building

5800+

Pitches sent

250+

DR60+ Links Secured

63+

Epic Clients

How it works

Simple as 1-2-3

Step 1: Purchase a HARO campaign and get setup

Once you purchase a HARO campaign, you will be assigned an account manager. To get started we need access to a corporate email account from which we will pitch. If you don't already have a HARO account, we'll set one up for you.

Step 2: Let the pitching begin

Each day we review HARO journalist requests, identify ones that would work well for your company and then ghostwrite pitches on your behalf. It's a performance-based service so we will keep pitching until we score you the number of backlinks you’ve purchased in your campaign.

Step 3: Reporting and timelines

At the end of each month, we will send you a report of all pitches sent and links scored. Depending on how many links you have purchased, it can take 6-12 weeks to see links coming through. 

Still have questions? See our FAQ or...

Example Pitches and Results

Still don't believe you can get The Washington Post to link to you?

Here's one of our recent pitches

haro-link-building-pitch

And the result... (see the full article here)

Washington Post is a DR92 if you're wondering.

Washington-Post-HARO

And here's another...

haro-pitches

And the result... (see the full article here)

World Nomads is a DR79

world-nomads-haro

See our detailed guide on how to use HARO.

HARO Packages

Only links with a Domain Rating (DR) greater than 60 are counted. Any links that we score on sites with DRs < 60 are freebies for you.

Start

1 to 3 DR60+ Links

from

$450 per link

Links Guarantee 

We'll keep pitching until we get your link outputs

Grow

4 to 6 DR60+ Links

from

$390 per link

Links Guarantee 

We'll keep pitching until we get your link outputs

Scale

7 to 10 DR60+ Links

from

$320 per link

Links Guarantee 

We'll keep pitching until we get your link outputs

What's Included

Our HARO service includes

Dedicated Account Manager

Your order will be managed by a dedicated account manager.

Set Up

We'll help you get setup on HARO, build an expert profile and integrate into your HARO email account.

Streamlined Delivery

We'll respond to relevant HARO requests with timely and compelling pitches.

Monthly Report

We'll send you a monthly report of your pitches and monitor any backlinks achieved.

DR60+ Link Guarantee

Only links with a Domain Rating (DR) greater than 60 are counted. Any links that we score on sites with DRs < 60 are freebies for you.

Brand Promise

If we don't knock your socks off we'll refund you.

faq

If after reading our FAQs you still have questions, feel free to schedule a call.

How does your HARO outreach service work?

In a nutshell, each day we review HARO journalist requests, identify ones that would work well for your company and then ghostwrite pitches on your behalf. It's a performance-based service so we will keep pitching until we score you the number of backlinks you’ve purchased in your campaign.

Is this a PR service?

No. Our HARO outreach service should be used for SEO purposes only (i.e., getting high quality / high domain authority links). Unlike a PR campaign that targets specific journalists and publications to get relevant links that feature your product or service, our HARO campaign focuses exclusively on getting high domain authority links, regardless of relevance.

Do you pitch from my email account or yours?

For the best results we require access to a corporate email account on your domain. This can either be your personal account (although not recommended) or some of our clients setup an email account specifically for HARO pitches (for example, yourname01@yourdomain.com). Your account manager will monitor this email every day and craft pitches directly from it.

Do I need to sign-up to HARO first?

If you are not already signed up to HARO, we will do this for you using the email account you provide us. HARO notifications are sent three times a day. Our team will evaluate every notification and pitch to all relevant requests directly from the email account you provide us. We pitch as you or as any specific person in your company that you would like us to ghostwrite for - ideally the owner/founder or head of marketing.

How do you come up with relevant pitches?

Unless instructed otherwise, we use quite a bit of creative licence to pitch. At the end of the day, the journalist is just looking for an authoritative and relevant soundbite for their article, so we try, in every pitch, to give this to them and score you a backlink. For example, if Forbes is asking for small business owners to comment on accounting software for SMEs, we would try to pitch to this using a creative angle (i.e. I'm "name of the person we're writing for", the founder of "your brand". We process 1000s of online transactions every month and rely heavily on accounting software, Zero. Here's why we like it...). We try to add as much anecdotal information as possible as this works well with journalists, but to do so we obviously need to use a creative licence. We also pitch across many different topic areas that may not be directly related to your product or service but are broadly related to business, marketing, entrepreneurship, technology etc.

Do you guarantee links?

Yes. Although we have no control over the links or whether a journalist decides to quote us, we do guarantee that we will keep pitching until we achieve the number of links purchased in your campaign. In our experience, the average link acquisition per pitch is 3-5%. So for every 20-30 pitches you should get at least 1 link. If we fail to get the minimum number of links based on your package, we'll continue pitching until we do.

Do you count all links, even ones from low domain authority sites?

No, only links with a domain rating (DR) greater than 60 are counted. Any links that we score on sites with DRs < 60 are freebies for you.

How long does a campaign take to complete?

Depending on how many links you have purchased, it can take 6-12 weeks to see links coming through. At the end of each month, we will send you a report of all pitches sent and links scored. We use Ahrefs and Google Alerts on your brand name to track links. Journalists often don't let us know if pitches have been used so we will keep a close watch on your backlink profile to see how we are doing.

Are the links dofollow?

Again, it varies. Sometimes they are, but often they are nofollow. The journalists we're pitching too write for major publications, many of which default external links to nofollow. We have no control over the links. But what we can say is a nofollow link from a leading publication like Forbes is in our estimation very valuable for SEO, referral traffic, social signals and brand presence.

Can I choose the anchor text?

No. Again, we have no control over the links. 99% of the time the link will be to your homepage on your brand name. Sometimes publications mention the brand but don't link out. Unfortunately we have no control over this.

Can I get an inner page link?

No. As with the anchor text, we don't have any control over where the links point, but almost invariably it will point to your website's homepage and be placed on your brand name anchor.

Content + Links: It's That Simple!

Let's talk about how we can scale your content and link building efforts