Detailed Hunter.io Review – How Effective Is This Outreach Tool?

by Kayla Gallocher

In a digital landscape teeming with opportunities, finding the right tools to navigate the vast terrain of email outreach can be akin to searching for a needle in a haystack.

Enter Hunter.io, a beacon of hope for businesses and professionals alike, promising to streamline the process of finding email addresses with unparalleled precision.

But does it truly deliver on its lofty promises? Join us as we embark on a journey through the depths of Hunter.io, uncovering its hidden gems and potential pitfalls, to determine whether it’s a game-changer or just another generic marketing tool.

Let’s get started.

What Is Hunter.io?

Hunter.io is an all-in-one outreach platform, designed to help you discover email addresses based on certain domains. This is a valuable tool for any outreach-based link building strategies.

Hunter.io includes a range of tools to help you connect with people and businesses. This includes the following features:

  • Domain search: This tool helps you find the email address of a company based on its domain.

  • Email finder: To find the specific email address of a person. The email finder is one of the most popular features of Hunter.io, as it makes it a lot easier to get in touch with the right person for outreach campaigns, instead of reaching out to generic contact addresses.

  • Email verifier: A tool that verifies email addresses to ensure you reach out to the right person.

  • Signals: This is Hunter.io’s latest feature. It’s designed to help you find your next customer using intent data.

  • Campaigns: Beyond simply finding email addresses, the campaigns tool lets you set up and send cold outreach emails to these people. This makes it easy to manage all of your outreach efforts from the same platform.

Hunter.io also offers integrations, making it convenient to use the tool with your existing tech stack. An API allows you to integrate the platform’s features into any existing email workflows you’re already using.

You can also access a browser extension and Google Sheets add-on, making it easier to use Hunter.io wherever you’re working.

Overall, this is a powerful platform for streamlining outreach and helping you find and reach the right people and companies.

Without using a tool like Hunter.io, you’re likely to spend hours trying to track down the right contact details and email addresses – and even then there’s no guarantee of being able to verify the address.

Overall Hunter.io Review

I give Hunter.io 4 out of 5 stars.

Pros

  • Easy to use
  • The platform offers a free version
  • An efficient tool for performing outreach
  • Includes an email editor and inbox

Cons 

  • Not always 100% accurate
  • It can be tricky to find the exact person you’re looking for, especially for smaller businesses
  • Doesn’t always provide a sufficient number of email addresses

Hunter.io Third-Party Reviews

Being one of the most popular outreach platforms available, Hunter.io has plenty of reviews from its existing users.

At the time of writing this Hunter.io review, the platform held an average of 4.7 out of 5 stars on Trustpilot.

This rating is largely because users love the convenient outreach tools and that the platform provides everything businesses need for outreach in one solution. People can connect with the right people with minimal effort.

On G2, Hunter.io also held an impressive 4.4 out of 5 stars average.

Again, the reviews cover how easily the platform lets you identify the right email addresses and connect with them.

My Hunter.io Experience

As outreach is such a big part of most link building strategies, having a tool like Hunter.io offers a load of value.

To see how effective the platform actually is, I’ll use it first hand in this Hunter.io review. Follow along to see exactly how Hunter.io works.

Signing Up

To get started with Hunter.io, click on the “Create an account” button on the site’s top right corner.

Then all you need to do is create a profile with your email address or Google account. Answer three quick questions about how you plan to use Hunter.io, and then you’ll be taken to your user dashboard.

Now you’re ready to start doing outreach.

Hunter.io Pricing

Hunter.io offers four different pricing plans. These are:

  • Free: Conveniently, there is the option for a free plan that lets you perform 25 monthly searches and 50 monthly verifications. While this plan is far more limited in features compared to the paid versions, it’s an excellent introduction to what Hunter.io can do before you invest in it.
  • Starter: £28 per month
  • Growth: £87 per month
  • Business: £293 per month

Hunter.io review

The main differences in the paid plans are the number of monthly searches and verifications available. Higher-paid plans also let you reach out to more recipients per campaign, and you can connect additional email accounts.

Most small businesses or websites should be able to use the Starter plan for link building and PR outreach – making Hunter.io a reasonably affordable tool.

Using Hunter.io

As mentioned earlier, when you create an account you get access to your user dashboard – which looks like this:

Hunter.io

There are already a few verified email addresses in your dashboard that belong to Hunter.io. On the right of these addresses, you can choose to save the person as a lead or add them to an outreach campaign.

For this Hunter.io review, I want to find contacts for link building outreach. So, I’ll paste a few high-authority sites into the domain search bar at the top.

Hunter.oi

Immediately, this search provided 419 verified email addresses. If you click underneath the contact, you get a list of sources, or articles, connected to the contact.

Hunter.io Review

You can also refine your search by applying specific filters, such as the department you want the person from, or only include results with a phone number.

Hunter.io

In my next search, I refined things a bit more and made it more niche. So, I added a smaller website as if I wanted to target it for a guest posting opportunity. I filtered the contacts to be part of marketing or writing and communications departments.

Within seconds, I have three verified email addresses to reach out to.

Hunter.io Review

I saved a lead from this search, and now want to send out a campaign. So, all you need to do is navigate to the campaign section and click “New campaign”. Now you get a straightforward email creation dashboard like this:

Hunter.io Review

Simply fill out your email, and choose to send it to your saved leads. This can all be done from the same platform to save you time.

Hunter.io also includes a range of cold outreach templates that you can use to make the process easier.

Finally, I’ll try the email finder tool. For this, you add the name of the person you want to contact and their company URL. You can also bulk upload a list of names and domains.

Hunter.io

I tried this out for my own professional email address and the unverified result that came through was incorrect. However, I tried it again for a few colleagues and the results were correct and verified.

That’s Hunter.io in a nutshell. It’s an incredibly straightforward tool that makes outreach and identifying contacts easy.

Would I Use Hunter.io?

If you need to perform a lot of outreach for SEO or PR, then a tool like Hunter.io is extremely valuable.

Sure, it can make mistakes and you won’t be able to find the exact contact you’re looking for 100% of the time. However, you can pretty much always get some form of direct contact for a business through the platform – something that is a lot more effective than filling out a contact form on a business’s website.

Hunter.io can save an enormous amount of time for any kind of outreach campaign. Plus, managing your outreach inbox from the platform is easy.

If you’re going to follow any kind of outreach link building strategy, then a tool like Hunter.io will become your best friend.

Conclusion

In summary, Hunter.io is a powerful tool for simplifying email outreach. Its user-friendly interface, accurate email verification, and lead generation features make it a standout choice for businesses of all sizes.

Although users can streamline their email marketing efforts, it is worth noting that the platform does not always produce sufficient email addresses for the intended use.

Looking to outsource your outreach efforts? Schedule a call and let’s chat about how we can help you!

Kayla Gallocher

Kayla is our all-hands business development aficionado. She keeps the Contentellect machine well-oiled for continued growth and world domination. After completing her Honours Degree in Psychology, Kayla worked in the Real Estate industry and in recruitment. She lives in Cape Town with her fiance, his daughter, and their three pets.


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