How To Outsource Search Engine Optimisation: The Ultimate Guide

by Tom Kotze

Did you know you can outsource search engine optimisation to streamline your digital marketing efforts more effectively?

At Contentellect, we specialise in providing top-notch SEO services, including keyword research, content creation, and link building, ensuring optimal results.

Our guide covers everything you need to know about outsourcing SEO, from defining your goals to selecting the best partner and monitoring results.

With our expertise, you can focus on your core business while we handle the complexities of SEO, driving sustained growth and improved rankings.

What Is SEO Outsourcing?

SEO outsourcing involves hiring external experts to manage various SEO tasks essential for improving a website’s visibility on search engines.

By leveraging the expertise of specialised agencies, businesses can focus on their core operations while ensuring their SEO performance is handled by professionals.

Outsourcing SEO encompasses tasks such as keyword research, content creation, and link building, which are critical for SEO organic success. External experts use their knowledge to enhance your website’s search rankings through organic optimisation techniques.

According to the Google SEO Starter Guide, effective SEO requires a comprehensive approach, including technical SEO, high-quality content, and strategic link building.

By outsourcing these tasks, you benefit from the latest industry insights and best practices, ensuring your SEO strategy is always up-to-date and effective.

And by outsourcing SEO to a reputable company like ours, you can be sure that skilled experts who keep up with the most recent trends and algorithm updates are in charge of managing the SEO for your website.

This strategic move allows you to focus on what you do best while we drive your SEO performance forward.

outsource search engine optimization

Which SEO Tasks Can You Outsource?

Outsourcing SEO tasks allows businesses to leverage external expertise for various critical activities, improving overall SEO performance. Partnering with experienced agencies like Contentellect ensures that your SEO strategy is both robust and up-to-date.

Here’s a detailed look at the specific SEO tasks you can outsource:

Keyword Research

Outsourcing keyword research ensures you’re targeting the right keywords to drive traffic. We use advanced tools to identify high-traffic, low-competition keywords that can boost your search rankings.

With professional keyword research, you can see where your website ranks and adjust your strategy accordingly.

Content Planning

A well-structured content plan is essential for consistent and strategic SEO. Outsourcing this task can help ensure your content is both engaging and SEO-optimized, aligning with your overall marketing goals.

Effective content planning involves understanding your audience and tailoring content to meet their needs, driving sustained traffic.

Content Writing

Quality content is king in the SEO world. Outsourcing content writing to skilled writers can ensure your blog posts, articles, and web content are compelling, informative, and optimised for search engines.

High-quality content not only attracts visitors but also encourages them to stay longer, reducing bounce rates.

Link Building

Building backlinks to high domain authority websites is a critical SEO strategy. By outsourcing link building, you can tap into established networks and relationships to gain authoritative links that improve your site’s credibility and ranking.

Our guest posting service is a powerful tool to secure high-quality backlinks.

outsource search engine optimization

Technical Audits

Technical SEO audits identify issues that could be hindering your website’s performance. Outsourcing this task ensures comprehensive audits using the latest tools and techniques.

These audits cover aspects like site speed, mobile usability, and crawl errors, ensuring your site is technically sound.

Internal And External Linking

Effective internal and external linking strategies can significantly impact your SEO. Outsourcing these tasks ensures that links are strategically placed to maximise SEO benefits.

Proper linking can enhance user experience and improve page authority.

SEO Strategy

A robust SEO strategy is essential for long-term success. By outsourcing this to experts, you can benefit from their experience and insights to create a tailored strategy that meets your business objectives.

A well-planned strategy involves both on-page and off-page SEO, technical SEO, and continuous performance monitoring.

Competitor Analysis

Understanding what your competitors are doing well can provide valuable insights for your SEO strategy.

Outsourcing competitor analysis can help you stay ahead of the competition by leveraging expert analysis and recommendations. This analysis includes identifying competitor keywords, backlink strategies, and content performance.

outsource search engine optimization

What Are The Benefits Of Outsourcing SEO?

Outsourcing SEO offers numerous advantages for businesses seeking to enhance their online presence without diverting resources from core operations. Partnering with specialised agencies allows companies to implement sophisticated SEO strategies more swiftly and effectively.

Here are some key benefits of outsourcing SEO:


Outsourcing SEO enables quicker implementation of strategies, as specialised agencies have the resources and expertise to execute tasks efficiently.

Professional SEO firms like Contentellect have access to advanced tools and technologies that can expedite keyword research, content creation, and link building efforts.

This rapid execution is crucial in the ever-evolving digital landscape, where staying ahead of competitors requires agility and speed.


SEO agencies possess a deep understanding of SEO trends, tools, and techniques. This expertise ensures your SEO efforts are state-of-the-art and aligned with current best practices.

Our team stays updated on algorithm changes and industry developments, providing a strategic advantage. Effective SEO involves a blend of technical proficiency, high-quality content, and authoritative backlinks.

Our guest posting services help secure high-quality backlinks that enhance your site’s credibility and ranking.


Outsourcing can be more cost-efficient than hiring an in-house team, especially for small to medium-sized businesses. It allows access to expert services without the overhead costs associated with full-time employees.

By outsourcing, you avoid expenses related to salaries, benefits, and training, while still benefiting from top-tier SEO services. This cost-saving aspect makes outsourcing an attractive option for businesses aiming to maximise their ROI on SEO investments.

outsource search engine optimization


SEO needs can vary greatly over time, and outsourcing provides the flexibility to scale services up or down as required.

Whether you need an intensive SEO campaign or ongoing maintenance, outsourcing allows you to adjust the level of service to match your business needs.

This scalability is particularly beneficial for seasonal businesses or companies experiencing rapid growth, ensuring your SEO strategy can evolve with your business.

Focus On Core Business

By outsourcing SEO, you can keep your attention on your main lines of business. This delegation allows your internal team to concentrate on areas where they excel, improving overall productivity and efficiency.

When experts handle your SEO, you can rest assured that your online visibility is in capable hands, freeing you to drive business growth in other areas.

Access To Advanced Tools And Techniques

SEO agencies invest in cutting-edge tools and technologies that may be cost-prohibitive for individual businesses. By outsourcing, you gain access to these advanced resources without the need for a significant investment.

These tools enhance various aspects of SEO, from keyword research to performance tracking, allowing you to check website rankings and make informed decisions based on accurate data.

Improved Results

With professional SEO management, you’re likely to see better results in terms of search engine rankings, traffic, and conversions. Agencies bring a wealth of experience and a data-driven approach to SEO, ensuring your strategy is optimised for success.

This improvement in SEO performance translates to increased online visibility, higher engagement, and ultimately, more business opportunities.

Outsourcing SEO to a reliable partner like Contentellect can provide substantial benefits, from cost savings and scalability to enhanced expertise and improved results.

By leveraging our experience and resources, businesses can achieve their SEO goals more efficiently and effectively, driving sustained growth and success.

outsource search engine optimization

How To Outsource SEO

Outsourcing SEO can significantly enhance your digital marketing efforts by leveraging external expertise. However, to maximise the benefits, it’s essential to follow a structured approach.

This guide outlines the key steps to effectively outsource SEO, ensuring a seamless and productive collaboration.

1. Define Your Goals

Before outsourcing, it’s crucial to define what you want to achieve with your SEO efforts. Clear goals will guide the outsourcing process and help measure success.

Whether your aim is to increase organic traffic, improve search engine rankings, or boost conversions, having specific objectives is vital.

These goals will shape your SEO strategy and provide a benchmark for evaluating the performance of the outsourced tasks.

2. Choose The Best SEO Partner For You

Selecting the right partner is critical. Look for an agency with a proven track record, transparent processes, and a deep understanding of your industry.

An effective SEO partner should demonstrate expertise through case studies, client testimonials, and industry recognition.

At Contentellect, we pride ourselves on delivering consistent results for over 900 businesses, backed by our extensive experience and specialised knowledge.

outsource search engine optimization

3. Establish Collaboration Rules

To ensure a smooth working relationship, it’s important to establish clear collaboration rules with your SEO partner. This includes outlining specific services and setting realistic timelines for deliverables.

Specific Services

Clearly outline the services you need, whether it is keyword research, content creation, link building, or a comprehensive SEO strategy.

Defining these services upfront ensures both parties understand the scope of work and can allocate resources accordingly.


Set realistic timelines for deliverables and ensure the agency can meet your deadlines. SEO is a long-term strategy, and it’s essential to align expectations regarding how soon you can expect to see results.

According to WebFX, SEO efforts typically start showing results within 4 to 6 months, depending on various factors such as the competitiveness of your industry and the effectiveness of the strategy implemented.

4. Provide Access To Your Website And Relevant Data

For an agency to work effectively, we’ll need access to your website and relevant data such as Google Analytics and Search Console. This access allows the SEO team to conduct thorough audits, track performance, and make data-driven decisions.

Ensuring the agency has the necessary permissions and data from the start will facilitate a more efficient and accurate optimisation process.

5. Monitor Results

Regularly review the performance of your SEO efforts. Use tools like Google Analytics to track progress and adjust strategies as needed. Continuous monitoring helps identify what’s working and what’s not, allowing for timely adjustments to optimise results.

Establish regular reporting intervals with your SEO partner to stay informed about the progress and impact of their efforts.

outsource search engine optimization

Why Monitoring Is Crucial

Monitoring the results of your SEO efforts is essential for several reasons. Firstly, it ensures that the strategies implemented are delivering the desired outcomes.

Secondly, it allows for the identification of any issues or areas that need improvement.

Lastly, continuous monitoring provides insights that can be used to refine and enhance your SEO strategy over time.

At Contentellect, we emphasise the importance of transparency and regular reporting. Our detailed reports help our SEO clients understand the progress of their SEO campaigns and make informed decisions.

By partnering with us, you can be confident that your SEO strategy is in expert hands, with a focus on achieving sustainable, long-term growth.


Outsourcing SEO can be a game-changer for your business, providing access to expert knowledge and resources that can significantly improve your online presence.

By following these steps—defining your goals, choosing the right partner, establishing collaboration rules, providing necessary access, and monitoring results—you can ensure a successful outsourcing experience.

At Contentellect, we deliver high-quality content and powerful links to drive sustained growth.

Ready to elevate your SEO strategy? Contact us today to learn more about our services or explore our blog for more insights.

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Tom Kotze

Tom is an experienced copywriter and content marketer. He has been writing for Contentellect since 2018, and has covered every niche under the sun. Tom has a hospitality background and was a restaurateur/coffee shop owner before starting his content marketing career.

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