The Top 10 Ways To Attract SEO Clients In 2024

by Sandy Meier

At Contentellect, we excel at securing SEO clients by implementing proven strategies that drive results. The key to attracting SEO clients lies in showcasing your expertise and tailoring your offerings to meet the specific needs of your market.

This article will detail the top 10 ways to attract and retain clients in the SEO industry in 2024. We’ll explore how to identify your ideal clients, utilise your own website and content as marketing tools, leverage case studies, and testimonials, and effectively use outreach tactics.

By following our strategic advice, you can enhance your client base and ensure sustained business growth.

Join us as we provide a roadmap to mastering the art of attracting SEO clients effectively.

Who Are Ideal Clients For SEO?

Ideal clients for SEO are typically businesses or individuals who recognise the critical role that digital visibility plays in their success.

They often lack the in-house expertise or resources needed to implement effective SEO strategies, making them prime candidates for our services because they actively look to outsource search engine optimisation.

This group includes small to medium-sized businesses, startups, and companies in highly competitive industries eager to enhance their online presence and organic reach.

According to the Google SEO Starter Guide, having a robust online presence can significantly impact a business’s ability to attract and engage with customers.

We find that clients who already understand the value of SEO performance are more committed and open to adopting the comprehensive strategies we develop.

Leveraging our extensive experience and tailored approach, we help these clients not just compete, but thrive by enhancing their visibility and searchability in an increasingly digital marketplace.

seo clients

How Do You Find People Who Need SEO?

To effectively find people who need SEO, a strategic approach that combines targeted research, networking, and marketing is essential.

Initially, identifying industries that gain the most from SEO efforts is crucial—sectors such as e-commerce, legal, healthcare, and real estate are prime examples.

These industries often face intense competition online, making SEO an invaluable tool for gaining visibility and attracting customers.

Utilising professional networks like LinkedIn, participating in industry forums, and leveraging business directories are excellent methods for connecting with business owners in these key sectors.

For a more direct engagement, attending webinars, conferences, and local business meetups provides opportunities to network and present our SEO services directly to potential clients.

These events are platforms where we can demonstrate our expertise and show how we can translate complex SEO strategies into tangible business outcomes.

Moreover, our approach at Contentellect includes offering initial SEO audits or consultations, which acts as a strong incentive for potential clients to engage with us.

This not only establishes our credibility but also allows us to directly address the specific needs and pain points of businesses, showcasing our commitment to creating tailored SEO solutions.

Through these audits, we can effectively identify businesses that are struggling with their online visibility but have the potential for significant improvement with the right SEO strategies.

Our Top 10 Ways To Get SEO Clients

1. Define Your Niche

Defining your niche is a crucial step towards becoming a sought-after SEO expert.

By specialising in specific industries or types of SEO services, such as technical SEO for e-commerce or organic optimisation for the healthcare sector, you not only sharpen your skills but also enhance your appeal to potential clients within those areas.

This strategic focus allows us to develop deeper insights and more effective strategies tailored to the unique challenges and opportunities of those industries.

Contentellect’s emphasis on crafting high-quality content and executing robust link building strategies serves as a cornerstone of our specialised offerings.

This focus resonates well with clients who prioritise these aspects of SEO, allowing us to build a strong reputation as experts in these fields. By demonstrating a clear understanding and capability in specific areas of SEO, we foster trust and confidence among businesses looking for specialised services.

The effectiveness of this approach is evident in the sustained success and growth of our client base. Specialisation does not just attract new clients; it helps retain them long-term as they continue to experience the benefits of tailored SEO strategies.

SEO clients

2. Create Your Own Website

Creating a compelling and effective website is fundamental for any SEO practitioner. Your website not only showcases your skills but also acts as a living portfolio of your SEO capabilities.

It should exemplify the best practices you advocate, featuring a responsive design, fast loading times, and well-structured content that ranks highly on search engines.

Well-optimised, high domain authority websites demonstrate to prospective clients that you not only preach SEO excellence but also practice it. This tangible evidence of your expertise is crucial to building trust.

The inclusion of detailed case studies, client testimonials, and clear explanations of the services offered further enhances your website’s role as a powerful tool for attracting new business.

A user-friendly design will also ensure that your site is accessible to all users, including those on mobile devices, thereby expanding your reach and potential client base.

Regular updates and blogs about the latest SEO trends and successful projects reflect your ongoing commitment to staying at the forefront of the industry. You can even see where your website ranks to check the effectiveness of an SEO strategy.

Our commitment to maintaining an up-to-date and high-performing website reflects our expertise and dedication to the best practices in SEO. This approach not only secures a positive first impression but also continuously reinforces our credibility as industry leaders.

3. Use Your Own Content As A Marketing Tool

Utilising your own content as a marketing tool is an effective strategy for demonstrating your SEO expertise and attracting potential clients.

High-quality, informative content such as blog posts, eBooks, and case studies not only showcases your knowledge but also strengthens your website’s SEO, driving more traffic and keeping your SEO organic.

By consistently producing well-researched and engaging content, you establish yourself as an authority in the SEO field. This content serves multiple purposes: it educates your audience, showcases your successes, and highlights the depth of your understanding of SEO complexities.

For example, detailed case studies can particularly resonate with potential clients by providing concrete examples of how you’ve successfully improved a client’s online presence and business results.

Furthermore, integrating targeted keywords naturally into your content enhances visibility and attracts a more relevant audience. This strategic content creation increases engagement and positions your business as a top choice for those seeking SEO expertise.

seo clients

4. Use Case Studies And Testimonials

Employing case studies and testimonials effectively communicates the tangible results and value that your SEO services provide. These elements serve as powerful endorsements, showcasing the real-world impact of your strategies on client success.

By detailing the challenges faced by your clients, the bespoke solutions you implemented, and the significant results achieved, you provide prospective clients with a clear and positive narrative of your capabilities.

For instance, on our website, we proudly display multiple positive testimonials from satisfied clients. These testimonials are not merely complimentary; they provide specific insights into how our SEO efforts have translated into increased traffic, higher rankings, and improved business outcomes for our clients.

This direct feedback from clients serves as a robust validation of our expertise and the effectiveness of our SEO strategies.

Moreover, our case studies are meticulously crafted to highlight our problem-solving skills and the bespoke nature of our solutions, tailored to the unique needs of each client.

This approach not only reinforces our credibility but also illustrates our commitment to achieving the best possible results for our clients.

Our extensive portfolio of successful case studies and the glowing testimonials we regularly receive underscore our proven track record and deep expertise in SEO. This documented evidence supports our reputation as industry leaders capable of delivering exceptional outcomes.

seo clients

5. Cold Email Prospects

Cold emailing remains a powerful tool in the SEO industry, particularly when executed with precision and personalisation.

The effectiveness of cold emails hinges on the ability to tailor the message to the specific needs and circumstances of the recipient, which makes them feel uniquely addressed rather than just part of a mass email blast.

Personalising your emails involves more than just using the recipient’s name; it’s about understanding their business challenges and articulating how your SEO services can offer tangible solutions.

For instance, if targeting a retail business, highlight how improved SEO can drive more online sales, particularly through organic search.

According to Indeed, successful cold outreach should not only capture attention but also demonstrate a clear understanding of the recipient’s industry and needs, increasing the likelihood of engagement.

Additionally, crafting persuasive, value-driven emails means your message must clearly articulate the benefits of your SEO services, using concise language and avoiding jargon that could alienate potential clients.

Effective cold emails often include a specific call to action, such as inviting the recipient to a free SEO consultation, thereby providing a low-risk, high-value opportunity for them to engage further with your services.

We leverage our extensive experience and up-to-date industry knowledge to craft emails that not only reach but also resonate with potential clients, showcasing our deep understanding of SEO and its impact on various business sectors.

This personalised approach is reflected in the consistently positive responses we receive, reinforcing our expertise in both SEO and client communication.

seo clients

6. Improve Rankings Of An Existing Article

Improving the rankings of an existing article is a direct and effective method to showcase your SEO skills to potential clients. This practical demonstration of your capabilities can significantly influence their decision by providing a clear, tangible example of what your services can achieve.

The process involves selecting an article that is currently underperforming in search results and implementing advanced SEO techniques to enhance its visibility.

These techniques might include refining the article’s keyword strategy, improving its on-page SEO elements like meta tags and headers, and enhancing the quality of the content to ensure it provides value to readers and is aligned with Google’s latest algorithms.

By documenting and sharing the before-and-after results of such optimisations, you provide potential clients with concrete evidence of your expertise. This can be particularly persuasive when the improvements lead to higher traffic, better engagement rates, and increased conversions.

Such successes demonstrate not only technical proficiency but also a deep understanding of how to align SEO strategies with business goals.

The consistent improvements we see in the rankings of our clients’ content show that our strategy is based on a deep understanding of SEO best practices and a commitment to moral and efficient methods.

This not only validates our expertise but also builds trust with potential clients by showing real-world results.

7. Establish A Unique Selling Proposition

Establishing a unique selling proposition (USP) is crucial for differentiating your SEO services in a crowded market.

Our USP at Contentellect lies in our commitment to delivering quality content and robust link building strategies; and also, in providing consistent results and maintaining transparent processes.

By addressing specific gaps in the market or pinpointing client pain points, such as the need for clear communication and measurable outcomes, we make our offerings compelling and difficult to overlook.

This approach ensures that potential clients see the value in choosing us over competitors, as we not only promise but also deliver tailored solutions that meet their specific needs and challenges.

Our USP is our assurance that every strategy is backed by rigorous analysis and industry-leading expertise.

seo clients

8. Send (Non-Spammy) Outreach Messages On LinkedIn

Using LinkedIn for outreach is an effective way to connect with potential B2B clients. The key to success with LinkedIn messages is personalisation and professionalism.

By focusing on building relationships rather than aggressive selling, we initiate conversations that provide value through useful information and practical solutions.

Our messages are crafted to draw interest by addressing the specific business challenges of the recipient and suggesting ways our SEO expertise can help overcome them.

This strategy ensures that the messages are engaging and relevant, setting the stage for deeper business discussions and potential collaboration.

9. Create Monthly SEO Packages

Offering monthly SEO packages provides a structured way for clients to benefit from our services, with clear expectations and deliverables.

These packages are designed to cater to various needs and budgets, making our SEO services accessible to a broader range of businesses—from startups to established enterprises.

Each package offers different levels of engagement, from basic SEO maintenance to full-scale strategies, ensuring that every business can find a solution that fits their goals and budget.

This approach not only simplifies the decision-making process for clients but also establishes a long-term engagement model that benefits both parties.

10. Offer Competitive Pricing

Competitive pricing is essential to attract and retain a diverse client base. We carefully consider the market and the typical budgets of our target clients to set prices that are fair yet reflective of the value we provide.

Offering competitive rates coupled with high-quality service ensures that we remain attractive to businesses of all sizes.

Furthermore, providing introductory promotions or discounts for first-time clients can be a powerful incentive that encourages businesses to experience the benefits of our SEO services.

Once they witness the improvements and results, they are more likely to continue the partnership, leading to sustained engagements.

seo clients


Implementing these top 10 strategies can dramatically improve your ability to attract and retain SEO clients. Contentellect has successfully applied these approaches, consistently delivering exceptional results that foster sustained growth for our clients.

The cornerstone of success in SEO is a deep understanding of your clients’ needs coupled with the delivery of genuinely valuable strategies.

For further insights and support with your SEO and content marketing strategies, do not hesitate to get in touch with us. Allow us to guide you through the intricacies of digital marketing, ensuring your business thrives. Visit our homepage to learn more and connect with us today.

If you found this article helpful, check out these related posts: 

Sandy Meier

With a background in Organisational Psychology and Marketing, and a sheer passion for creating colour-coded spreadsheets, tracking performance metrics, and staying ahead of industry trends, Sandy thrives on understanding the world of SEO and how it impacts our ever-changing digital landscape.

You may also like

Content + Links: It's That Simple!

Let's talk about how we can scale your content and link building efforts