The Essential Blogging Toolkit

by Marc Bromhall
Updated: May 25, 2021

10 years ago blogging was the preserve of writers and hobbyists who wanted a digital space to document their thoughts and interests. Fast forward to the current era and every company worth their salt has a blog.

Publishing content via a company blog is fundamental to the success of a company’s content strategy. But how do you as a founder or marketer ensure that your company blog is reaching its full potential?

Below are 5 tools which we use here at Contentellect and feel are essential to operating a successful company blog.

A top notch CMS

A CMS or content management system is pivotal in running a great blog. Almost every aspect of your blog will rely on the CMS. It’s look & feel as well as more technical features such as how it speaks to the search engines all tie into the CMS.

wordpress

A great web platform doesn’t always equate to a great CMS. Shopify is arguably one of the best e-commerce platforms in the world, but their CMS is second rate. The most well-known CMS’s are WordPress, Ghost and Hubspot. 

A spelling and grammar checker

Even the best writers are fallible when it comes to their wordsmithery. I’m sure you’ve read at least a few books where you’ve noticed a spelling or grammar error. I know I have. Getting a second pair of eyes on your writing is always a good idea.

These days there are a number of AI tools which can ensure that your writing is A grade. These include the likes of Hemmingway and Grammarly.

Video creation

We’ve written about the content marketing flywheel in a previous post. It’s essentially just repurposing every piece of content you produce into different formats. In the case of blog writing, one should always be looking to create an accompanying video and vice versa. 

About half of the content we produce is conceived in a video first using Loom and then with the help of their transcription tool the video is turned into an article. You can of course do it the other way around using a tool such as Lumen5.

loom video editing

Image editing

Good quality images are a key ingredient to a successful blog article. File size, resolution and dimension of your images should be consistent and well aligned to the format of your blog. If you’re using a narrow template like we do, make sure that your images fit well within the width of the template. 

Moreover images with large file sizes will slow down load times and make for a poor user experience. A simple editing tool like Skitch can help with keeping your images edited to consistent specifications.

Content distribution

Once you’ve published an article, that’s only half the job done. Getting engagement on your article requires adept SEO skills and a comprehensive content distribution place.

Sharing your content across a multitude of social media platforms can take up unwarranted amounts of time. Instead of posting to each platform individually why not use a tool like Buffer.

buffer social distribution

Conclusion

Without the above-mentioned tools our blog would be of a very different standard. That’s for sure. What are your favourite blogging tools? Do you think we’ve left out anything critical? Leave your comments below.

Marc Bromhall

Marc co-founded Contentellect in 2018. He is an experienced marketer having previously worked for two Adtech unicorns - Outbrain and ROKT. At Contentellect, Marc helped scale the company from start-up to 6 figures in revenue. In 2021, he stepped down as MD and has subsequently moved on to pursue other projects.


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