What You Must Know Before You Outsource Link-Building

by Abie Davis

Link-building is one of the foundational elements of SEO. With excellent links and great content, any website will be unstoppable. 

While you can easily use a content writing service to generate standout content, acquiring suitable backlinks can get tricky. This is why using an outsourced link-building service can be so valuable. 

Whether you run an agency and want to outsource link-building for clients or own a website and want someone to handle your backlink efforts, this approach can do amazing things for your web presence.

Here’s everything you must know about outsourcing link-building to help you get started.

What You Must Know Before You Outsource Link-Building

What Is Outsource Link-Building?

Outsource link-building is a digital marketing strategy where a business or website owner delegates the task of acquiring backlinks to a third-party provider or agency. With this approach, you pass the entire link-building operation to a third-party provider.

Backlinks are an essential factor in search engine optimisation (SEO). High-quality backlinks are necessary for improving a website’s search engine rankings and visibility. The trouble is effective link-building can take plenty of time and effort. 

By outsourcing the process, agencies can offer full-scale link-building services to their clients without requiring the time or technical know-how to do it themselves.

How Outsource Link-Building Works

How Outsource Link-Building Works

Outsource link-building typically requires multiple steps, as there’s plenty of strategic planning and collaboration involved. 

Identification Of Goals And Needs

The business or website owner defines their SEO goals and requirements. They may want to increase their website’s authority, drive more organic traffic, or improve their search engine rankings.

Selection Of A Third-Party Provider

The business then researches and selects a third-party provider or agency specialising in link-building services. This provider should have expertise in SEO and a proven track record of obtaining high-quality backlinks.

Strategy Development

The third-party provider works with the business to develop a link-building strategy that aligns with the business’s goals. This strategy may include identifying target keywords, content creation, and outreach methods to acquire backlinks. We’ll cover different strategies in more detail later on.

Collaboration And Integration

Effective collaboration between the business and the third-party link-building provider is essential. 

Open and transparent communication channels should be established, shared goals defined, and collaborative content creation promoted. It’s also crucial that the outsourced link-building provider understands the broader SEO strategy and how their backlinks build into this.

Emphasising collaboration and having a clear integration plan with the link builder is crucial. Getting this right helps make SEO operations run smoother while achieving better results from the link-building efforts.

Content Creation

In many cases, creating high-quality content is an integral part of link-building. The third-party provider may create valuable and relevant content that other websites want to link to. This starts with a solid content strategy.

Use The Right Tools

This is something the link-building provider will manage, but having the right link-building tools available is essential. 

These tools can be used to identify link opportunities, measure the quality of backlinks, and review a website’s backlink profile. Without these tools, you’ll struggle to implement and manage an effective link-building strategy.

Outreach And Link Acquisition

The link-building provider will conduct outreach to other websites, blogs, or online platforms, aiming to secure backlinks to the client’s website. This process often involves email outreach, guest posting, content sharing, and other link-building techniques.

Monitoring And Reporting

Throughout the link-building campaign, the provider monitors the progress and measures the effectiveness of the backlinks acquired. They provide regular reports to the client to show the campaign’s impact.

Ongoing Maintenance

Based on the results and feedback, the link-building strategy may be adjusted and optimised to ensure it aligns with the client’s goals.

Link-building is an ongoing process, and maintaining a healthy link profile is essential for long-term SEO success. 

The third-party provider may continue to acquire new backlinks and monitor the existing ones.

Remember, effective SEO is a marathon, not a sprint. When outsourcing link-building efforts, make sure that you work with a provider that you can trust over the long term.

Allocate Your Resources

Benefits Of Outsource Link-Building

Outsourcing link-building may seem intimidating, as it involves giving up control of an essential area of your website’s SEO. However, the process also offers many benefits. Let’s explore some of the main ones.

Expertise And Specialisation

Link-building agencies are often experts with a deep understanding of SEO and the latest link-building techniques. 

By outsourcing, you tap into their specialised knowledge and skills, increasing the quality and effectiveness of your link-building efforts.

Access To A Network

Established link-building providers typically have relationships with other websites and bloggers. This network can make it easier to secure high-quality backlinks from reputable sources.


Outsourcing offers flexibility to scale your link-building efforts up or down as needed. Whether you need a few links or a large-scale campaign, you can adjust your outsourcing arrangement accordingly.


Outsourcing can be cost-effective compared to hiring and training in-house staff. You pay for the services you need, avoiding the overhead costs associated with full-time employees.

Diverse Link Sources

Link-building providers can diversify your link profile by acquiring backlinks from various sources, including guest posts, directory submissions, and social bookmarks, helping to improve your website’s authority and SEO.

Risk Mitigation

Link-building can be a tricky subject, as there are many black hat link-building techniques you need to avoid. This is a significant reason why it’s so important to work with a reputable and experienced link-building company.

A knowledgeable link-building provider can help mitigate the risk of penalties or algorithmic changes by staying updated with industry best practices.

Outsourced link-building providers often have established processes and workflows that ensure a consistent and reliable approach to acquiring backlinks. This makes it easier to secure quality links.

Focus On Core Business

By outsourcing link-building, you can concentrate on what your business does best. At the same time, experts handle the complexities of SEO and link-building. This can lead to improved business efficiency and growth.

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Outsource Link-Building Challenges

Outsourcing link-building may offer plenty of advantages, but it also has challenges. Here are a few things to know if you outsource your backlink strategy.

Quality Control

Ensuring the quality of the backlinks you acquire is always a challenge. As you should know, the difference between low and high-quality backlinks has an enormous impact on your site’s performance.

Some providers may prioritise quantity over quality, leading to links from low-quality or spammy websites, which can harm your SEO efforts. 

If link-building is not done ethically or follows search engine guidelines, there’s a risk of search engine penalties.

It’s essential to work with providers who adhere to best practices and avoid black-hat SEO tactics.

So, make sure that you understand the kind of links and link-building techniques the provider uses.


Finding link-building providers that can secure links from websites relevant to your industry or niche can be challenging. Irrelevant links may not provide the desired SEO benefits.

Make sure you work with a company that understands your niche and has the right networks and tactics in place to deliver relevant links. Otherwise, the backlink-building efforts may cause more harm than good.


Some providers may lack transparency in their processes, making it difficult for clients to understand how and where backlinks are being acquired. 

Transparent reporting and communication are crucial. You must know where the links are coming from and how they were acquired.

Communication Issues

Effective communication between the client and the outsourced provider can sometimes be challenging, mainly when there are language or time zone barriers. Misunderstandings can lead to misaligned expectations.


While outsourcing can be cost-effective, it’s essential to find a balance between cost and quality. Extremely low-cost providers may compromise on the quality of the backlinks they acquire.

Content Quality

Content creation is often an integral part of link-building. Ensuring that the content produced by the provider aligns with your brand’s standards and is of high quality can be a challenge.

Long-Term Strategy

Maintaining a long-term link-building strategy with an outsourced provider requires consistent effort and a partnership that endures over time. Investing in SEO is a long-term game, so any link-building partners should be in it for the long run.

Some providers may not be equipped for extended collaborations, which could impact their effect on your website or clients.

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Outsource Link Building Strategies

There are many ways you can outsource link-building, with various providers using different tactics. As we’ve already covered, having a clear understanding of the tactics the provider uses is crucial, as you need to know the links they place are legit.

Here are some effective link-building strategies that can be outsourced. Try to work with link-builders who use these methods. 

HARO Outreach

HARO (Help a Reporter Out) is a valuable link-building tactic. HARO outreach involves responding to journalist queries with expert insights and earning backlinks when your input is featured in their articles. 

This strategy is great because it lets you acquire high-quality backlinks from big-name websites in a legitimate way. However, it takes plenty of time and effort, so working with an experienced HARO outreach service is a good idea.

Content Creation And Promotion

Many link-building efforts revolve around creating valuable and shareable content. Outsourced providers can create blog posts, articles, infographics, and other engaging content that naturally attracts backlinks. 

They can also promote this content through outreach to relevant websites and bloggers in your industry.

Guest Posting Services

Outsourced providers can identify authoritative websites or blogs in your niche and secure guest posting opportunities. 

They create informative, well-researched articles and publish them on these external platforms with backlinks to your website.

Link Outreach And Relationship Building

Link-building providers can perform outreach to websites and bloggers in your industry to secure backlinks. This may involve email outreach, building relationships with web admins, and persuading others to link to your content.

This is often combined with broken link-building - a win-win situation where web admins replace broken links on their sites with your relevant content.

Directory Submissions And Citations

Some providers offer directory submission services to list your website on reputable online directories and local citation websites. This can improve your local SEO and increase the number of backlinks.

Competitor Backlink Analysis

This is an essential part of developing any link-building or content strategy

Outsourced professionals can analyse the backlink profiles of your competitors to identify link-building opportunities that you can leverage to surpass your competition. You need this information to help you identify the best link-building opportunities to stay competitive.

Conduct Keyword Research


When outsourcing link-building strategies, it’s crucial to choose a reputable provider that understands your specific industry, objectives, and ethical SEO practices. Effective link-building strategies should focus on acquiring high-quality, relevant backlinks to enhance your website’s authority and visibility in search engine results.

Are you interested in creating epic content or handing out your backlink-building strategy to the experts? Check out our tried-and-tested link-building services to help you achieve your SEO goals.

Abie Davis

Abie Davis is an avid miniature war hobbyist. When he's not knee-deep in the trenches, he's helping to write content that charms, converts, and convinces. Relentlessly helpful and creative, he loves to write while exploring with his partner and their two brilliant dogs.

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