How To Check Where I Rank On Google

by Adie Marais

Are you pondering the pivotal question, “Where I rank on Google? This is a crucial query for any website owner or e-commerce business.

This article will show you your Google website position quickly and efficiently. We’ll explore tools like Ahrefs, Google Search Console, and private browser windows to give you an accurate view of your site’s performance.

At Contentellect, we specialise in helping businesses boost their online presence to ensure high rankings and an increase in conversions.

Our expertise ensures you get reliable, actionable insights. Read on to learn more about tracking your keyword rankings and strategies to improve them.

What Is Keyword Ranking?

As per our expertise, keyword ranking refers to the position your website holds in search engine results pages (SERPs) for a specific keyword. When you see where your website ranks, it gives you an understanding of how visible your site is to potential visitors.

High keyword rankings mean your website appears prominently in search results, increasing the likelihood of attracting organic traffic. This visibility can lead to more clicks, more site visits, and ultimately, more conversions.

According to Ahrefs, keyword ranking is a critical metric that reflects the effectiveness of your SEO efforts. They state that the higher your site ranks for relevant keywords, the more traffic and potential business you can attract.

Monitoring your keyword rankings allows you to gauge the success of your SEO strategies and make data-driven adjustments.

Why Is Tracking Keyword Rankings Important?

Tracking keyword rankings is essential for understanding how well your SEO strategies are performing. It allows you to identify which keywords are driving traffic to your site. Having this insight helps you focus your efforts on the most effective keywords.

Additionally, tracking rankings lets you understand your competition and their positioning. This insight is crucial for adjusting your SEO tactics based on real performance data.

Without tracking, you risk wasting efforts on ineffective strategies. For instance, you might continue optimising for keywords that aren’t bringing in traffic, missing opportunities to improve in areas that could yield better results.

Regularly monitoring your keyword rankings ensures your SEO efforts are always aligned with what actually works.

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Factors That Influence Keywords

Several factors influence keyword rankings, each playing a crucial role in how well your site performs in search engine results. Understanding and optimising these factors can significantly boost your visibility and traffic.

Let’s delve into the key elements that impact your keyword rankings.

Content Quality

High-quality, relevant content that addresses user intent is a cornerstone of effective SEO. Search engines prioritise content that provides value to users.

Our research has found that creating comprehensive, engaging content helps establish authority and trustworthiness in your niche. Our team ensures your content is optimised for relevance and quality, making it more likely to rank well and attract organic traffic.


In our experience, backlinks from authoritative sites signal trustworthiness to search engines. These links act as endorsements, indicating that your content is valuable and reliable. Building a robust backlink profile involves strategic outreach, quality content creation and sufficient SEO juice.

Guest blogging on reputable sites can be an effective way to earn high-quality backlinks. We specialise in securing impactful backlinks that enhance your site’s authority and ranking.

Technical SEO

Technical SEO involves optimising your site’s structure, load times, and mobile-friendliness. Proper site architecture ensures search engines can easily crawl and index your content.

Fast load times improve user experience, which can positively impact rankings. Mobile-friendliness is crucial, as a significant portion of web traffic comes from mobile devices.

By focusing on these factors, you can significantly improve your keyword rankings and overall site performance. Our comprehensive approach ensures all these elements are optimised, setting the foundation for sustained growth and visibility.

how to check google ranking of a website

How To Check Your Current Rankings For SEO Keywords

Here’s how to effectively monitor your rankings using various tools and methods.

Private Browser Window

To get an unbiased view of your ranking, use a private or incognito browser window. This prevents your search history and cookies from affecting the results, providing a more accurate representation of how your site ranks for different keywords.

Removing personalised search factors enables you to get a clearer picture of your true ranking position.


Ahrefs is a powerful tool for checking keyword rankings. We rely on Ahrefs to analyse and boost our SEO clients‘ rankings. Ahrefs offers detailed insights into keyword performance, backlink profiles, and competitor analysis.

The platform provides comprehensive data that helps identify opportunities for improvement and track your SEO progress over time. Utilising Ahrefs allows us to create targeted strategies to enhance your website’s visibility and authority.

Google Search Console

Google Search Console is a free tool that provides valuable data on your website’s performance in Google search results. It shows your average position for each keyword, click-through rates, and more.

Based on our first-hand experience, by regularly reviewing this data, you can identify which keywords are performing well and which ones need attention. Google Search Console also helps detect and resolve issues that might be affecting your rankings, ensuring your site remains optimised for search engines.

how to check a website's google ranking

How To Track Keyword Rankings

Tracking keyword rankings is crucial for understanding the effectiveness of your SEO efforts and ensuring your website maintains its competitive edge.

Monitoring your keywords allows you to see how your site is performing in search engine results pages (SERPs), make informed decisions, and adjust strategies as needed.

Here’s a comprehensive guide on how to track your keyword rankings effectively.

Step 1: Choose Which SEO Keywords You’re Going To Track

Selecting the right keywords is the first and most critical step in tracking your rankings. Focus on keywords that are relevant to your business and have a good search volume.

It’s essential to include a mix of short-tail and long-tail keywords.

Short-tail keywords are broad and highly competitive, such as “digital marketing,” while long-tail keywords are more specific and usually have lower competition, like “digital marketing strategies for small businesses.”

Relevance: Your chosen keywords should align closely with the products, services, or content you offer. This ensures that the traffic you attract is genuinely interested in what you provide.

Search Volume: Keywords with higher search volumes can drive more traffic to your site. However, they are often more competitive.

Balancing high-volume keywords with less competitive ones can create a more effective SEO strategy.

User Intent: Understanding and targeting the intent behind the search queries can significantly impact your rankings. Whether users are looking for information, ready to make a purchase, or seeking a service, your content should match their intent.

According to Moz, choosing the right keywords involves understanding your audience and their search behaviors. A well-researched keyword list can guide your content strategy and improve your site’s visibility.

where i rank on google

Step 2: Set Up A Tracking Campaign For Your Keywords

Once you have identified your target keywords, the next step is to set up a tracking campaign. This involves using SEO tools to monitor your keyword positions over time and gather data on their performance.

Tools for Tracking

Several tools can help you track your keyword rankings effectively. Ahrefs, SEMrush, and Google Search Console are among the most popular. Each of these tools offers unique features and insights:

  • Ahrefs: Known for its extensive backlink analysis and competitive research capabilities, Ahrefs provides detailed reports on keyword performance, search traffic, and ranking positions.
  • SEMrush: This tool offers a comprehensive suite of features for keyword tracking, including competitor analysis, site audits, and detailed keyword reports.
  • Google Search Console: A free tool from Google that provides insights into your website’s performance in search results. It shows your average position for each keyword, click-through rates, and search impressions.

Setting Up Campaigns

When setting up a tracking campaign, input your selected keywords into the tool. Define the scope of your campaign by specifying the search engines and geographical locations you want to track. These tools will monitor your keyword positions and provide regular updates and reports.

Custom Alerts

Many tracking tools allow you to set up custom alerts. These notifications can inform you about significant changes in your keyword rankings, helping you respond quickly to shifts in performance.

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Step 3: View Your Keyword Rankings

Regularly reviewing your keyword rankings is essential for maintaining and improving your SEO performance. Here’s how to effectively analyse and utilise the data:

Identify Trends

Look for patterns in your keyword rankings over time. Are certain keywords consistently performing well? Are there fluctuations that correlate with changes in your SEO strategy or content updates?

Analyse Performance

Use the data to understand which keywords are driving traffic to your site. High-ranking keywords that bring in significant traffic should be prioritised in your content strategy. Conversely, identify keywords that are underperforming and consider ways to improve their rankings.

Adjust Strategies

Based on your analysis, make informed adjustments to your SEO tactics. This might include optimising existing content, creating new content around high-performing keywords, or adjusting your backlink strategy.

Competitive Analysis

Many SEO tools provide insights into your competitors’ keyword rankings. Understanding where your competitors stand can help you identify new opportunities and refine your strategy to gain a competitive edge.

Reports and Insights

Regular reports generated by tracking tools can provide a comprehensive overview of your keyword performance. Use these reports to inform stakeholders, guide your SEO strategy, and measure the impact of your efforts.

Consistent monitoring and analysis of your keyword rankings are vital for adapting to the ever-changing landscape of SEO. At Contentellect, we emphasise the importance of staying informed about your performance metrics to maintain and improve your search visibility.

By following these steps, you can effectively track your keyword rankings and use the insights gained to enhance your SEO strategy.

Our expertise ensures that these processes are carried out efficiently, helping you achieve sustained growth and higher visibility in search engine results.

Whether you’re just starting with keyword tracking or looking to refine your existing strategies, leveraging the right tools and techniques is key to your success.

where i rank on google

How You Can Boost Your Google Ranking

Boosting your Google ranking involves a multifaceted approach that focuses on several key areas.

By improving content quality, building high-quality backlinks, and optimising technical SEO, you can significantly enhance your website’s visibility and performance in search engine results.

Here’s a detailed guide on how to achieve this.

Content Quality

Ensuring your content is informative, engaging, and optimised for keywords is crucial. High-quality content not only attracts visitors but also encourages them to stay longer, reducing bounce rates.

It should be relevant to your audience’s needs, addressing their queries comprehensively. Use keyword research to identify the terms your audience is searching for and integrate these naturally into your content.

Regularly updating your content to keep it fresh and relevant is also important.

According to Google’s Search Quality Evaluator Guidelines, content that demonstrates expertise, authoritativeness, and trustworthiness (E-A-T) is more likely to rank well.

This means creating content that is not only factually accurate but also written by experts in the field.


Building high-quality backlinks from reputable sites is another essential factor. Backlinks act as votes of confidence from other websites, signalling to search engines that your content is valuable and trustworthy.

To acquire quality backlinks, you can engage in strategies like a guest posting service, creating shareable infographics, and participating in relevant forums and communities. Additionally, our link-building services at Contentellect are designed to help you secure these valuable links effectively.

Our years of research have taught us that backlinks from high domain authority websites can significantly boost your site’s authority and ranking. Focus on earning backlinks from sites related to your niche, as these are considered more relevant by search engines.

how to check google ranking of a website

Technical SEO

Optimising your site’s technical aspects is critical for ensuring that search engines can crawl and index your site effectively. This includes improving load speed, ensuring mobile optimisation, and implementing structured data.

Load Speed: Fast-loading sites provide a better user experience, which can lead to higher rankings. Tools like Google PageSpeed Insights can help you identify areas for improvement.

Mobile Optimisation: With the majority of searches now conducted on mobile devices, having a mobile-friendly site is essential. Ensure your site is responsive and performs well on various devices.

Structured Data: Implementing structured data (or schema markup) helps search engines understand your content better, which can enhance your visibility in search results. For instance, adding schema markup can make your site eligible for rich snippets, which can improve click-through rates.


Following the steps above will help you learn exactly how to check google ranking of a website and improve your positioning. And regularly tracking your keyword positions and optimising your content and SEO strategies will lead to sustained growth and visibility.

When you outsource search engine optimisation to a reputable SEO agency, all content creation and link building services are expertly taken care of, allowing you to focus on other areas of your business.

Visit Contentellect today to discover more about our services and how we can assist you in achieving your SEO goals. For more tips and insights, explore our blog.

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Adie Marais

With a keen eye for detail and a knack for communication, Adie found her calling in the world of content creation. She has been a part of the industry since 2018, starting out as a freelance writer and gradually progressing to her current role as the Head of Content at Contentellect.

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