10 Link-Building Tools To Take SEO To The Next Level

by Abie Davis

Building backlinks may be essential to any SEO strategy, but managing it can be challenging. Using the right link-building tools is crucial.

Link-building tools come in all shapes and sizes, with various functions available. Whether you’re looking to optimize outreach, improve competitive research, or want a deeper understanding of your backlink profile, there are multiple tools to help you do it.

But how do you decide which link-building tools to invest in?

Which ones do you need, and which ones don’t offer much value?

Let’s unpack some of the best link-building tools with our tried-and-tested experience.

What Are Link-Building Tools

What Are Link-Building Tools?

Link-building tools include a wide range of software tools designed to help website owners, marketers, and SEO professionals acquire and manage backlinks to their websites.

Backlinks are a crucial factor in SEO, as search engines often consider the quality and quantity of backlinks when ranking websites in search results. So, link-building tools include various features and functions to help you manage the link-building process.

While different link-building tools can include various features, here are some of the main functions that these tools cover:

  • Backlink Analysis: These tools provide insights into your existing backlink profile, including the number of backlinks, their quality, and their source websites.
  • Competitor Analysis: Link-building tools often allow you to analyze your competitor’s backlink profiles, helping you identify potential link opportunities.
  • Prospecting: They help you discover websites and influencers in your niche or industry that you can reach out to for link-building opportunities.
  • Outreach and Communication: Some tools automate email outreach, making contacting website owners or bloggers for link placements or guest posting easier.
  • Monitoring: Link-building tools can track the status of your outreach efforts, notify you of new backlinks, and even monitor for broken or lost links.
  • Content Research: Some tools assist in content research by identifying popular topics and trends, helping you create link-worthy content.
  • Link Quality Assessment: They often provide metrics and algorithms to assess the quality and authority of potential backlinks, ensuring you pursue high-quality links.
  • Disavowal Management: Some tools help you manage and submit disavow files to search engines to disassociate your site from low-quality or harmful backlinks.

Some link-building tools take an “all-in-one” approach and include link-building features as part of a broader SEO platform. Other tools are more focused and cover a single link-building function.

10 Best Link-Building Tools You Should Try

10 Best Link-Building Tools You Should Try

Building quality backlinks to your website is one of the most critical tasks in SEO. Using the right link-building tools will make this job much more effective.

In our experience using a wide range of SEO tools, here are ten of the best link-building tools available to website owners.1. Moz Link Explorer

1. Moz Link Explorer

Moz Link Explorer is a powerful tool for in-depth backlink analysis. It excels at helping users identify, manage, and build backlinks effectively.

This tool by Moz provides essential backlink metrics like Domain Authority (DA) and Page Authority (PA), helping you understand your backlinks’ quality.

Moz Link Explorer also allows you to spy on your competitors’ backlinks, uncovering valuable linking opportunities in your niche.

Its user-friendly interface and extensive database make it an excellent choice for SEO professionals.

The best part of Moz Link Explorer? It’s an entirely free tool. All you need to do is enter the URL you want to research, and the tool will display detailed link data.

So, if you’re after link metrics, this platform is ideal.

Moz Link Explorer may be convenient and easy, but it’s not the most extensive tool. It lacks a broader range of SEO functions. It can’t help you generate detailed reports on your website’s backlink profile. However, if you enjoy using this tool by Moz and want a more fantastic range of SEO functions, you can pay for Moz’s broader SEO platform.

3. Ahrefs

2. Ahrefs

Are you looking for a powerful SEO platform? Then Ahrefs is one of your best options.

Ahrefs isn’t just a link-building tool – it’s a complete SEO platform. You can use it for keyword research, performing entire SEO audits, monitoring your SEO health, and plenty more. However, one of the platform’s standout features is its backlink tools.

You can use Ahrefs to “spy” on your competitors and get a complete picture of their backlink profiles. This can be incredibly useful for helping you understand what links your competitors are getting and how many backlinks it takes to compete for specific rankings.

Of course, you can also get detailed insights into your own backlink profile and assess every backlink your site has on each page. This is a convenient way to determine the quality of your links and make informed decisions around your link-building strategy.

A great feature of Ahrefs is its “mini search engine”, where you can search for mentions of your website and what backlinks you’re getting. This is a convenient way to assess your monthly backlink profile and link-building efforts.

Ahrefs also provides detailed backlink metrics, including the platform’s Domain Rating (DR) metric.

Check out our full Ahrefs review for more details on how the platform works and what it can do.2. SEMrush

3. SEMrush

You can’t do a roundup of link-building tools without mentioning SEMrush.

SEMrush, just like Ahrefs, is an all-encompassing SEO platform. This feature-rich tool provides insights into every area of your SEO strategy, like keyword data, content analysis, running SEO audits, etc.

Of course, the platform also includes powerful link-building features.

One of the best features of SEMrush is its ability to spy on your competitors and see what backlinks they get. You can assess the quality of competitor links, see where they’re getting links from, and establish how likely your site will rank against theirs.

SEMrush includes a built-in outreach tool to help you find prospects, prepare outreach sequences, and track campaigns. You can also easily stay up-to-date with your latest backlink information and get notified whenever changes to your backlink profile occur.

SEMrush is the most extensive backlinking tool in terms of its features. The platform also offers the most comprehensive backlink data, helping you understand each link’s quality.

4. BuzzSumo

4. BuzzSumo

BuzzSumo is a slightly different type of link-building tool. This platform is an outreach CRM that helps you keep track of your link-building relationships and opportunities.

BuzzSumo is also known for its content analysis abilities. It helps you discover the most shared content in your industry, making it easier to identify potential link-building opportunities.

BuzzSumo simplifies content partnerships and outreach strategies by pinpointing popular topics and influencers. You can also use the platform to see what types of links other brands and sites in your niche are generating.

So, suppose you’re running content-driven link-building campaigns. In that case, BuzzSumo is an extremely convenient tool to help you keep track of your outreach.

The platform also makes it much easier to ensure you reach out to the right people for the most relevant opportunities.

You can combine BuzzSumo with other insightful link-building tools, like SEMrush, to help you deliver a more effective link-building strategy. The platform also has a useful Chrome extension to make backlink outreach far easier.

5. Majestic

5. Majestic

Are you looking for a simple and budget-friendly solution for backlink analysis? Then Majestic is a great choice.

Majestic is renowned for its detailed backlink data. It offers Trust Flow and Citation Flow metrics, which help assess the trustworthiness and influence of backlinks. The platform is excellent for helping you find link-building prospects and track your progress over time.

To use the platform, paste your URL, and Majestic will generate a detailed backlink report. This report includes the usual backlink metrics, like anchor text analysis, referring domains, and the number of backlinks.

You can also see how many backlinks the website gets from highly trusted websites. This helps you establish the general authority and competitiveness of the site.

Its extensive link database and historical data make it a fantastic tool for link-building professionals. However, although the platform is straightforward and cost-effective, its UX is dated and doesn’t offer as many SEO possibilities as other tools do.

6. Pitchbox

6. Pitchbox

If you run advanced outreach campaigns for building backlinks, then Pitchbox is a powerful tool.

Pitchbox streamlines the outreach process and helps you keep track of link opportunities and prospects. The platform assists in finding potential link partners, automating personalized email outreach, and tracking responses.

Start a campaign on Pitchbox, use the platform to help you discover relevant link opportunities, and stay updated on your outreach efforts for those opportunities.

There’s a handy metrics filter that lets you add precise filters on backlink details (like Page Authority and Domain Authority). This helps you find the most relevant, high-quality links possible.

This tool’s campaign management features enhance productivity and effectiveness, making it a top choice for scaling link-building efforts.

Sure, plenty of other outreach tools are available to streamline how you run these kinds of campaigns. However, Pitchbox stands out because it’s purely focused on outreach for link-building.

HARO (Help A Reporter Out)

7. HARO (Help A Reporter Out)

HARO is not a link-building tool but a resource to assist with link-building efforts.

The platform connects journalists and bloggers with industry experts. You can earn high-quality backlinks from authoritative sources by responding to relevant queries and pitching your site as a resource on the platform.

HARO is one of the best tactics if you’re looking to enhance your link-building efforts and streamline your outreach. Outreach is a method that many websites use for link-building, and when done right, it’s incredibly effective.

Using HARO can be time-consuming and tricky if you aren’t experienced. This is why HARO link-building services are valuable for sites looking to boost their backlink profiles.8. Ninja Outreach

8. Ninja Outreach

Ninja Outreach is a versatile tool designed to simplify influencer and blogger outreach.

It helps discover potential link-building prospects, automates personalized email outreach, and tracks engagement.

With its emphasis on relationship-building, Ninja Outreach is ideal for acquiring high-quality backlinks from relevant websites and influencers. The platform is simple to use and can help you save plenty of time and effort for any link-building outreach campaign.

However, it’s important to note that Ninja Outreach is not a specialist SEO or link-building tool. Instead, it’s a more generalist outreach platform for connecting with influencers. That doesn’t mean it’s ineffective for blogger outreach, but it doesn’t offer the same kind of backlink metrics and filters as other tools.

9. Broken Link Checker

9. Broken Link Checker

Broken Link Checker is a straightforward yet effective tool for finding broken links on websites within your niche.

By identifying broken links, you can contact site owners and suggest replacing them with your relevant content. This tactic helps improve website user experience and provides opportunities for natural link acquisition.

There’s nothing fancy about the tool, and it’s free to use. But it does the job perfectly if you’re looking for broken links. This is a valuable addition to any link-building toolkit.

10. LinkMiner

10. LinkMiner

LinkMiner, part of the Mangools suite, is a user-friendly backlink analysis tool.

It lets you analyze the backlinks of any website, providing critical metrics like Citation Flow and Trust Flow. By identifying valuable link-building opportunities and potential link partners, LinkMiner simplifies the process of building high-quality backlinks.

LinkMiner is straightforward to use, yet it offers some excellent insights into backlinks.

Guest Posting Services


These are some of the best link-building tools for various functions. As you can see, a lot goes into link-building, so having a well-rounded toolkit is essential.

If you’re only looking for one tool for your backlink work, then an all-in-one platform like SEMrush or Ahrefs is probably best. However, you can string together a range of smaller tools to help you cover a variety of link-building jobs.

If you want to save time and effort while improving your link-building efforts, then it’s worth considering a professional link-building service. See what we offer at Contentellect to help your website soar to the top of the SERPs.

Abie Davis

Abie Davis is an avid miniature war hobbyist. When he's not knee-deep in the trenches, he's helping to write content that charms, converts, and convinces. Relentlessly helpful and creative, he loves to write while exploring with his partner and their two brilliant dogs.

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