TL;DR
- White-label SEO packages in 2026 start at about $300 a month for local SEO and run past $6,000 a month for ecommerce and enterprise sites.
- Most SEO resellers charge a monthly retainer, and many also price audits, blog posts, and links individually.
- Compare deliverables, not monthly prices. One editorial link costs $150 to $450 wholesale, so a $200 package can’t include many of them.
If your agency wants to sell SEO (search engine optimization) without building an SEO team, an SEO reseller program lets you do it. A white-label provider does the work, your agency puts its name on it, and you set the price your client pays.
Working out what that work should cost you is harder, because every provider uses its own package names, deliverables, and billing model. Comparing monthly prices and picking the lowest can mislead you, since a $300 package and a $1,500 package won’t include the same work.
This guide covers SEO reseller pricing at each tier and what you get for the money. It also shows you how to set your own client prices and what to check before you sign with a provider.
What Is an SEO Reseller?
An SEO reseller is an agency, consultant, or freelancer that sells SEO services to clients and buys white-label SEO from a provider to deliver them. The provider handles audits, content, links, and reporting, and your agency presents the work under its own brand.
How White-Label SEO Works
Most reseller programs follow the same steps:
- You sign the client and agree on the scope and price.
- You order the matching package or deliverables from your provider.
- The provider completes the work and sends reports without its own branding.
- You share the results with your client and manage the relationship.
Your client only deals with your agency, so you keep control of the account, the communication, and the pricing.
Why Agencies Use SEO Resellers
The main benefit of white-label SEO is that you can add SEO to your services without paying salaries, tool subscriptions, and training costs up front. In our experience working with agencies on white-label content and links, the most common trigger for outsourcing is a new client signing before the team has the capacity to deliver.
Reselling does cost you some control. You depend on the provider’s quality and deadlines, and your client will hold your agency responsible for both.
How Much SEO Resellers Charge
Wholesale SEO prices fall into tiers based on the size and competitiveness of the client’s site.
The table below combines these ranges with package prices we checked on provider websites in October 2026. Onshore providers work from the same country as your clients, and offshore providers work from a lower-cost country.
| Tier | Offshore wholesale (per month) | Onshore wholesale (per month) |
| Local and entry-level | $300 to $900 | $900 to $2,200 |
| Mid-market | $900 to $2,500 | $2,500 to $6,000 |
| Ecommerce and enterprise | $2,500 to $6,000+ | $6,000 to $15,000+ |
Entry-Level Packages
Entry-level white-label SEO packages cost $300 to $900 a month from offshore providers and $900 to $2,200 a month from onshore providers. At this price, you can expect on-page fixes for a set number of pages, a small amount of new content and link outreach, and a monthly report.
Entry packages suit single-location businesses in markets with little competition. A plumber in a small town can gain ground with Google Business Profile updates, local citations, and a few service pages. A business competing for a national keyword needs more content and links than an entry package pays for.
Mid-Tier Packages
Mid-tier packages cost $900 to $2,500 a month offshore and $2,500 to $6,000 a month onshore. They add more content, more optimized pages, and technical work such as internal linking, analytics setup, and site speed improvements.
This tier fits regional businesses and smaller national brands that need steady content and some link building.
High-Tier and Enterprise Packages
Ecommerce and enterprise SEO costs the most because the sites are larger and the keywords are more competitive. A store with thousands of product and category pages needs crawl and indexing fixes, product and category copy, and links to compete for commercial keywords. Wholesale retainers for this work run $2,500 to $6,000 or more a month offshore and $6,000 to $15,000 or more onshore. Providers in this tier quote after a scoping call rather than publishing a price.
SEO Reseller Pricing Models
Resellers bill in different ways, and many combine more than one. The billing model affects your cash flow and how easily you can match what you charge your client.
Monthly Retainers
A retainer is a fixed monthly fee for an agreed set of ongoing work. It’s the most common way to price SEO. Ahrefs surveyed 439 SEO providers and found that 78.2% use monthly retainers. Retainers suit SEO because rankings build over months, and they let you bill your client on the same schedule your provider bills you.
Project-Based Fees
A project fee covers one-off work with a defined end, such as a technical audit, a site migration, or a content gap analysis. Ahrefs found the most common project price was $2,501 to $5,000. Wholesale technical audits can range from $500 to $2,500, which makes an audit a low-risk first project with a new client before you propose a retainer.
Pay-Per-Deliverable Pricing
Some providers price each piece of work separately, such as a blog post, a link, or a batch of citations. This model shows you exactly what each part of a campaign costs.
Per-deliverable pricing suits agencies that already handle SEO strategy in-house and want a partner to produce the content or build the links.
Hourly Rates
Hourly billing is the least common of these models. Only 7.4% of agencies in SE Ranking’s 2023 agency pricing survey billed hourly alone, and Ahrefs found an average rate of $111 an hour across SEO providers. Hourly pricing fits strategy calls and custom work that doesn’t match a package.
What Affects White-Label SEO Prices
Two packages with the same monthly price can contain different amounts of work. These factors explain most of the gap:
- Site size: A 10-page local site needs less technical and on-page work than a 5,000-page online store.
- Competition: Ranking a local landscaper takes fewer pages and links than ranking a software company for a national keyword.
- Content volume: Long-form articles are usually around $120 to $450 each wholesale, so four posts a month can account for $480 to $1,800 of a package.
- Link building: Editorial links can cost anywhere from $150 to $450 each wholesale. Link building pricing also varies by link type, such as guest posts or link insertions.
- Provider location: SE Ranking’s survey found a median monthly retainer of $1,863 in the US and Canada and $841 in Europe.
- Reporting and tools: Branded dashboards, rank tracking, and call tracking add cost, and some programs charge a membership fee of $9 to $100 a month on top of fulfillment.
We’ve found that content and links are the line items that vary most between quotes. If a package costs less than the wholesale price of one editorial link, ask what kind of links it includes. Directory listings and profile links cost little to create, and they’re a different product from a link inside an article on a site with traffic.
What a White-Label SEO Service Should Include
The package you buy should cover the work your client’s site needs, with each deliverable named and counted. Check for these areas when you compare providers:
- Technical SEO: An initial audit, fixes for crawl errors and broken pages, sitemap and redirect work, schema markup, and page speed improvements.
- On-page optimization: Keyword research, updated title tags and meta descriptions, and internal linking, with the number of pages stated.
- Content: New blog posts or landing pages each month, with the word count and the number of pieces stated.
- Link building: The number of links, the type of link, and how sites are chosen.
- Reporting: A monthly report with rankings, traffic, and a list of the work completed, in a format you can brand.
- Local SEO add-ons: Google Business Profile updates, citation building, and review management for clients with physical locations.
- Ecommerce add-ons: Product and category page optimization, product schema, and fixes for duplicate pages created by filters and variants.
Ask for a separate price on each of these items, so you can see which ones drive the cost of a package.
How to Price SEO Services for Your Clients
Your client price needs to cover the wholesale cost, your account management time, and your profit. Start with what businesses already pay for SEO, then work back to the margin you need.
In the Ahrefs survey, the most common monthly retainer was $501 to $1,000, and agencies charged an average of $3,209 a month. SE Ranking’s survey found a median retainer of $1,200.
Markup and Margin
Markup is the percentage you add to your cost. Margin is the share of the selling price you keep. If a package costs you $1,000 and you charge $2,000, your markup is 100% and your gross margin is 50%.
Reseller gross margins of 45% to 65% hold up over time, with a median of about 55% for SEO retainers. A margin under 40% suggests the client price is too low, and a margin over 70% suggests the provider has cut the work.
How to Choose an SEO Reseller
When you compare the best white-label SEO services, a provider’s price matters less than whether it delivers work you’d put your agency’s name on. Check the points below before you sign.
Transparent Reporting
Ask for a sample report before you sign. It should list the work completed, including pages updated, posts published, and the URL of every link placed, alongside ranking and traffic changes. A report that shows rankings without the work behind them leaves you unable to explain results to your client.
When we build links for agencies, we send each publisher site for approval before placement, so the agency can vet every site.
Ethical SEO Practices
Ask how the provider builds links and what it does when a client’s rankings drop. Google’s guide to hiring an SEO states that “No one can guarantee a #1 ranking on Google” and warns that deceptive or misleading content created on your behalf can get a site removed from Google’s index. If a provider’s tactics get your client’s site removed, your agency takes the blame.
Niche Expertise
Ask for examples of work in your client’s industry. Local SEO, ecommerce SEO, and B2B SEO use different tactics, and a provider that does well with dental practices may have no experience with a 5,000-product store.
Contract Terms and Account Ownership
Check the minimum contract length and the notice period. Some programs run month to month. Confirm in writing that your client keeps ownership of its content, Google Business Profile, Google Analytics, and Search Console accounts if you change providers.
Red Flags in SEO Reseller Packages
Most warning signs show up in the sales process, before you’ve paid anything. Ask hard questions of any provider that shows these signs:
- Guaranteed rankings: A promise of first-page or number-one rankings contradicts Google’s own guidance.
- Link counts without sites: “50 backlinks a month” with no detail on which sites or how they’re chosen can mean low-quality links.
- Prices below the cost of the work: A package that lists content and links for less than their wholesale cost has to cut corners somewhere.
- Vague deliverables: “Ongoing optimization” with no page counts, post counts, or link counts gives you nothing to check.
- No access to data: You should be able to see rankings and analytics yourself, not only through the provider’s report.
- Long lock-in contracts: A 12-month minimum with no exit clause leaves you paying for poor work.
SEO Reseller vs In-House SEO Team
Reselling and hiring solve the same problem at different costs. The right choice depends on how many SEO clients you have and how steady that work is.
| Factor | SEO reseller | In-house SEO team |
| Upfront cost | None beyond the first month’s fee | Salaries, recruitment, tools, and training |
| Time to start | Days | Weeks to months to hire |
| Control over quality | Indirect, through the provider | Direct |
| Scaling up or down | Add or cancel packages | Hire or let staff go |
| Best fit | Agencies adding SEO or handling uneven demand | Agencies with a steady, large SEO client base |
You can also combine the two by keeping SEO strategy and client communication in-house and outsourcing content production and link building.
When an SEO Reseller Isn’t the Right Fit
Reselling works when your agency can sell SEO and manage client expectations. It’s a poor fit in these situations:
- You can’t explain SEO results to clients: You’ll be the one answering questions when rankings dip, so someone on your team needs to understand the work.
- The client needs heavy development work: A custom-built site with deep technical problems may need a developer on your side, not a monthly package.
- You have steady, high SEO volume: Once you’re paying for enough packages to cover a full-time salary, compare the cost of hiring before you renew.
Add Content and Links Without Hiring
Content and links make up a large share of what you pay a white-label SEO provider, and they’re where we’ve seen quality vary most between providers. Contentellect writes SEO- and AEO-friendly content and builds links for agencies under their brand, with per-deliverable pricing you can mark up. See our white-label link building service to get started.
SEO Reseller Pricing FAQs
How much does SEO typically cost?
SEO providers most often charge $501 to $1,000 a month, according to the Ahrefs survey, and agencies charge an average of $3,209 a month. Hourly rates averaged $111. White-label wholesale prices run lower because the reselling agency adds its markup on top.
How much should you charge for SEO as a reseller?
Price your packages so you keep a gross margin of 45% to 65%. For a package that costs you $1,000 a month, that means charging about $1,820 to $2,860 a month.
Is SEO still worth it in 2026?
SEO still brings in traffic you don’t pay for per click, but AI answers in search have reduced clicks on some queries. Pew Research Center found Google users clicked a traditional result in 8% of visits when an AI summary appeared, compared with 15% without one. Ask your provider whether its content work also targets AI answers with AEO (answer engine optimization).
Is SEO worth it for small businesses?
SEO is worth it for a small business when its customers search online for what it sells and it can wait months rather than weeks for results.
