Fatjoe is a popular link-building service in the SEO industry, known for its range of services that cater to businesses seeking scalable solutions.
In this Fatjoe review, I’ll walk you through my firsthand experience with their service. I’ll break down everything from pricing and overall performance to specific link options and how they compare to the competition.
Whether you’re considering them for the first time or just want to know what others are saying, here’s an in-depth look at what Fatjoe brings to the table.
What Is Fatjoe, And What Services Do They Provide?
Fatjoe, founded in 2012, is a white-label SEO and content marketing provider designed primarily for agencies, but it also serves businesses and independent consultants.
The company offers an array of SEO services to improve website visibility, drive traffic, and build authority through content and links.
Here’s a breakdown of Fatjoe’s core services:
Link Building
Fatjoe specializes in multiple link building options, including blogger outreach, niche edits, local business citations, and media placements.
The blogger outreach service places links within content written by the Fatjoe copywriting team on DR-rated sites. Niche edits involve placing links in pre-existing, aged content that often already has inbound links.
Local citations include placing business information on various directories to support local SEO efforts, while keyword research identifies high-impact keywords tailored to a client’s industry. They help optimize content and improve search engine rankings.
Media Content Creation
Fatjoe provides a range of content writing services, including blog posts, press releases, and website copywriting.
These services aim to support SEO strategies by creating relevant and engaging content optimized for search engines.
Digital PR
Their digital PR offerings include press release distribution, expert quote links, and content syndication.
These services help businesses increase brand visibility across various media outlets, attract backlinks, and build online authority.
Keyword Research
Fatjoe also offers keyword research to improve your SEO efforts. Keyword research identifies high-impact keywords tailored to a client’s industry, helping optimize content and improve search engine rankings.
Design & Video Services
Fatjoe provides visual content creation, including explainer videos, social media video ads, and infographic design.
These services are designed to complement SEO strategies, enhance user engagement, and boost social media presence. This is a valuable tool for agencies seeking a well-rounded content marketing approach.
Fatjoe’s services are entirely white-label, meaning agencies can resell them under their own brand. They’re a popular choice for those who need scalable SEO solutions without the need to manage in-house resources.
Fatjoe’s Pricing Plans
Fatjoe offers a variety of services with flexible pricing options suitable for different SEO needs.
Here’s a breakdown of their main services and the associated costs:
Blogger Outreach
The blogger outreach service, which is designed to secure in-content links on relevant blogs, is available across several DR levels.
Prices start at $81 per link for DR10+ placements, with costs rising based on domain rating requirements. For higher-tier links, such as DR50+, pricing reaches around $378 per link, reflecting the increased value of more authoritative domains.
This service includes content written by Fatjoe’s team to ensure seamless, natural placements, and it’s widely used by agencies looking for scalable outreach solutions.
Niche Edits
Niche edits allow clients to place links within existing content on established websites.
This service is often chosen for the aged, authoritative nature of the content. Prices for Niche Edits start at $81 for DR10+ sites, with higher DR levels like DR50+ costing around $378 per placement.
These placements are geared toward clients looking for more contextual backlinks, as they leverage content that already has search engine authority.
Press Release Distribution
Fatjoe’s press release distribution service involves creating and distributing press releases to over 350 media outlets, expanding a business’s visibility.
This service includes unlimited revisions on the press release to ensure accuracy before distribution.
The Basic package costs $128 per campaign and the Pro package costs $338 per campaign.
Local Business Citations
Local business citations are essential for businesses focused on local SEO to boost their visibility.
Fatjoe offers packages that start with 25 citations, helping businesses establish their presence in local directories by including NAP (name, address, phone number) information.
Pricing begins at around $60 for these packages.
Media Placements
For clients seeking high-authority links, Fatjoe’s media placements offer backlink placements on well-known media websites like Forbes and Entrepreneur.
These links are high-cost investments due to their quality and influence. Starting at around $510, media placements are tailored for brands aiming to build substantial credibility and authority within their industries.
Overall Fatjoe Review
Fatjoe offers an efficient solution for link-building and content creation, and their services are straightforward to use, making them a solid choice for SEO professionals and agencies alike.
One of the benefits of using Fatjoe is their transparent pricing structure, which lets users plan campaigns effectively by knowing upfront what each link-building option costs.
From guest posts to niche edits, Fatjoe offers a wide range of services that allow you to customize your SEO strategy based on specific goals.
It’s worth noting that Fatjoe tends to be more expensive than some competitors. While their services cover a broad spectrum of SEO needs, other link-building providers offer similar options at lower rates, particularly for entry-level or bulk packages.
For agencies and businesses balancing costs with SEO outcomes, this price difference may be a consideration when selecting a provider.
Additionally, while the process of purchasing link placements from Fatjoe is straightforward and convenient, it’s entirely automated, meaning there is no human interaction.
You also have no input regarding the sites for the link placements you purchase. That means Fatjoe selects the sites according to DA, but that doesn’t guarantee your links will be placed on sites or in articles that are best suited to them.
Our Experience With Fatjoe
I ordered three links from Fatjoe to put their services to the test, and the delivery took about two weeks to complete.
After reviewing the links from Fatjoe, I found there were noticeable gaps in quality, traffic, and relevancy that impact link-building value.
Below, I’ll examine each link in detail to highlight the pros and cons and explain how Contentellect addresses these key areas for SEO clients looking for higher-impact results.
Link #1: Times International – DR 34, Traffic 256
The first link I received was placed on Times International, a general guest-posting site with a DR of 34. While this meets the promised metric, the traffic profile raises concerns.
This site experienced a substantial traffic drop in March 2024, with no sign of recovery, and the majority of its traffic comes from India. For clients looking to reach US-based audiences, this type of placement can lack the relevance and impact necessary for optimal results.
Contentellect Difference: At Contentellect, we prioritize sites with a steady or growing traffic trend and avoid those with traffic drops or penalty indicators. Additionally, we focus on US-based traffic for our US clients, ensuring relevance and better targeting for your audience.
When you order link placements with us, you’re assigned your own Account Manager, who ensures that you’re satisfied with the site selection and traffic profile before publishing.
Link #2: We Can Magazine – DR 34, Traffic 434
The second link was placed on We Can Magazine, a site with a DR of 34 and a slightly better traffic profile, mostly US-based.
However, traffic is still low relative to the price paid, and the link placement within the content was less than ideal, appearing lower in the article. Link positioning plays a significant role in SEO impact, and links placed higher up in content typically offer more value.
Contentellect Difference: We ensure that links are strategically placed in visible, high-impact positions within relevant articles. This approach maximizes SEO value, helping clients get the best results from each link placement.
Link #3: Digital Nomad Cafe – DR 34, Traffic 1,700
Our third link was on Digital Nomad Cafe, which initially appeared more relevant than the previous two sites. However, while this site is more niche-specific, it has shown signs of recent traffic and DR drops, which could limit its SEO value.
We also found that the article itself didn’t quite align with the content’s purpose, which can reduce the link’s relevance and effectiveness for client needs.
Contentellect Difference: Contentellect carefully evaluates each site’s traffic trend and ensures that links are placed in contextually relevant, high-quality content.
We also screen out sites with recent traffic or authority drops to provide consistent, high-value link-building for our clients.
You can also review the articles in which we insert your links because your designated account manager will liaise with you to make sure you’re satisfied with the placements.
Overall, Fatjoe delivered on the promised DA metrics, but they missed the mark when it came to due diligence checks regarding traffic profiles and the overall relevance of the placements.
The automation certainly made the purchase efficient, and their delivery turnaround was quite good, but I sorely missed some human interaction to get the overall results I was looking for.
Top Fatjoe Alternatives
While Fatjoe offers a straightforward solution for link building, there are several other options worth considering, depending on your needs.
If you’re interested in exploring more link building services, check out our roundup of the best link building companies.
Some notable alternatives include:
- Contentellect: Contentellect delivers a client-focused, personalized link-building experience with an emphasis on quality, niche relevance, and flexibility. We tailor strategies to your unique SEO goals, offering white-hat solutions like guest posting, broken link building, and content syndication to boost your online authority and drive lasting results. You can’t beat the human touch, as is evidenced by our expert writing team!
- The Hoth: Known for affordable pricing and a wide range of SEO services, including guest posts and blog content creation.
- Authority Builders: This service focuses heavily on niche relevance and high-quality sites, making them a great choice for clients looking for more tailored links.
- OutreachMama: They specialize in manual outreach and niche-specific placements, which can be more relevant for specific industries.
Additionally, we’ve developed guides to enhance your link-building strategy, including our insights on guest posting, link insertions, and the value of broken link building. For a deeper dive into the mechanics of SEO, explore topics like link juice and how niche edits can bolster your rankings.
Conclusion
Overall, Fatjoe provides a reliable link-building service with straightforward metrics and a scalable approach, making it a good option for basic SEO needs. However, our recent review of three links revealed gaps in quality and relevance.
While each link met the promised metrics, in contrast, traffic numbers were low, with some sites experiencing recent drops or relying on non-US traffic, reducing their impact.
Likewise, their pricing can also be higher compared to other options, making it less accessible for those seeking cost-effective solutions.
For agencies and businesses that prioritize customized, high-quality links to boost SEO performance, considering an alternative is a smart move.
Moreover, Contentellect provides a personalized approach to link building with a focus on niche relevance and high-authority placements.
Our team tailors strategies to meet your specific SEO goals, ensuring each link offers maximum value.
For more insight into our backlink services, check out the benefits of our backlink audits!
